Associate Marketing Technology Manager

Inmar; Monterrey; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A technology-focused marketing firm in Monterrey, Nuevo León is seeking an Associate Marketing Technology Manager. This pivotal role involves supporting the marketing technology initiatives, collaborating with teams to execute campaigns, and analyzing data to optimize performance. Candidates should have a Bachelor's degree in business or marketing, experience with marketing automation tools like Pardot and a strong understanding of CRM systems. This position offers opportunities for professional growth and collaboration in a dynamic environment.

Formación

• 1-3 years of experience with marketing automation tools.
• Proficiency in CRM systems like Salesforce is a plus.
• Aptitude for rapidly learning new technology concepts.

Responsabilidades

• Support marketing automation tools under supervision.
• Collaborate on campaigns with Product Marketing Managers.
• Analyze campaign metrics to improve performance.

Conocimientos

Marketing automation

CRM systems

HTML

Data analysis

Communication

Project management

Educación

Bachelor's in business, marketing, or communications

Herramientas

Salesforce.com

Pardot

Google Suite

Excel

Zoom

HTML coding

Descripción del empleo

The Associate Marketing Technology Manager utilizes technology and general marketing knowledge to support marketing efforts on a corporate level, working collaboratively with the (Senior) Marketing Technology Manager on all technical aspects of the organization's marketing automation tools, including email marketing, marketing lead management, database/list management, campaign execution and analysis of campaign metrics. This position will often work under the guidance of the (Senior) Marketing Technology Manager as they use the marketing systems such as Pardot, Salesforce.com, the Google suite of products, and other third-party solutions. The incumbent will assist with research to support marketing campaign preparation.

Primary Accountabilities:

• Works within all marketing-related technology programs and systems, including Pardot, Salesforce.com, Zoom, Survey Monkey and maintaining records of the evolving Inmar stack
• Collaborates with Product Marketing Managers and Sales on campaigns, strategy, and execution
• Sets up programs / campaigns (emails, forms, landing pages, etc.), including creating assets (email, landing page) through templates/HTML coding
• Sets up, tests, and executes lead gen and marketing campaigns (including email campaigns, trade shows, webinars, advertising, etc.) in several virtual environments to ensure message quality
• Executes automation efforts for non-marketing aspects of the company, such as sales-based training webinars, PFM monthly system update alerts and various customer campaigns
• Assists with the design and implementation of automated business rules for opt-in programs
• Works with the (Senior) Marketing Technology Manager and the Salesforce team to collaborate on best practices for maintaining marketing data quality and maintains the quality of the marketing contact database including data governance and segmentation programs as directed by the (Senior) Marketing Technology Manager
• Works with (Senior) Marketing Technology Manager on strategy and execution for data usage and maximum delivery on all marketing campaigns
• Assists with implementing standard processes (as it applies to marketing automation)
• Analyzes and optimizes campaigns through learnings regarding methodology around email campaigns, including structure of emails, send times, segmentation, etc.
• Understands marketing dashboards and reporting to interpret open rates, click through, deliverability, conversions and communicate this data to Sales Leaders and Product Marketing Managers
• Assembles reports by compiling, consolidating, formatting and summarizing information
• Serves as a consultant to stakeholders regarding results of campaigns and reporting, providing feedback, interpretation, and recommendations as to campaigns’ results
• Manages and execute automation efforts for non-Marketing aspects of the company as directed by Marketing Technology Manager, such as sales-based training webinars, monthly system update alerts and various customer campaigns
• Manages marketing aspects of CRM system (Salesforce.com), as directed by Marketing Technology Manager, including: Creates and manages marketing related SFDC campaigns
• Creates, manages and cleans campaign member lists
• Leverages data enrichment tools to research missing information and develop new leads as well as connecting and cleaning sales contact data
• Provides day-to-day end-user support as needed (including system configuration, complex formulas and system maintenance)
• Educates other users with best practices to enhance and increase their knowledge of Salesforce.com

Additional Responsibilities:

• Performs other duties as assigned
• Complies with all policies and standards

Required Qualifications:

• Bachelors in business, marketing, or communications required
• 1-3 years of experience working with a marketing automation tool (i.e., Pardot, Marketo, Eloqua, etc.), or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position
• Experience working with a CRM system (i.e., Salesforce or NetSuite), a plus
• Aptitude for learning new technology concepts and systems/software quickly
• Working knowledge of Word, Excel or Google Docs, Sheets, and Slides is required
• Working knowledge of HTML, CSS and other web programming languages is a huge plus
• Working knowledge of project management software (i.e., Wrike, ASANA or Percolate) is a plus
• Understanding of key online marketing strategies and concepts
• Embrace new skills acquisition

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

• Use Hands to Handle Objects - Regularly
• Reach with Hands or Arms - Regularly
• Talk or Hear and Read Instructions - Regularly
• Stand, Kneel, or Stoop and Lift 20 Pounds - Occasionally
• View Items at a Close Range - Regularly

Rarely : Job requires this activity up to 25% of the time

Occasionally : Job requires this activity between 25% - 50% of the time

Frequently : Job requires this activity between 50% - 75% of the time

Constantly : Job requires this activity more than 75% of the time

Individual Competencies

• Communication: Contributes to strategy for their team.
• Curious: Assesses circumstances using experience and a variety of information gathered.
• Establish Focus: Communicates at a high level and is able to negotiate on a broad spectrum of matters.
• Effective Execution: Demonstrates support for innovation and organizational changes needed to improve effectiveness and efficiency.
• Problem Solving: Completes routine and repetitive tasks where tasks are straightforward.
• Analytical and Critical Thinking : Communicates using persuasion and authority.

As an Inmar Associate, you:

• Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
• Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
• Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually beneficial partnerships, leverage information and achieve results.
• Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
• Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.
• Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

We are an Equal Opportunity Employer, including disability/vets.

Recruitment Fraud Notice: Recruitment fraud is an increasingly common scam where individuals pose as employers to offer fictitious job opportunities. Scammers sometimes impersonate Inmar recruiters on LinkedIn and other channels. We will never ask for payment or sensitive personal information during the hiring process. Verify any role on our official Workday Careers site and learn how to spot scams in our full notice.

This position is not eligible for student visa sponsorship, including F-1 OPT or CPT. Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.