Role Summary
The Associate Director, Marketing & Sales will support project management and commercialization of key assets. The Associate Director, Marketing & Sales will drive cross-functional collaboration and tactical alignment, ensuring success in the US and will serve as a pivotal point to support the critical functions of marketing and sales to optimize collaboration. This individual will lead the development and execution of tactics supporting the commercialization of BBP-418 for LGMD2I/R9. This person will occupy an important role on commercial product teams, work closely with Market Insights, Market Access, Regulatory, Medical Affairs, and other key stakeholders to deliver integrated commercial planning and execution. The Associate Director, Marketing & Sales, should feel at home in a fast-paced, ambiguous environment with an ability to take on various projects/responsibilities that are role-agnostic. This position requires excellent communication, organization and collaboration skills. The Associate Director, Marketing & Sales, will report directly to the SVP Sales and Marketing and will support both functions to execute an exceptional launch in neuromuscular disease.
Responsibilities
- Serve as a commercial member on the Product Teams, embedding the market needs into cross functional planning
- Manage and represent MLR submissions for sales and marketing
- Lead coordination of commercial congress logistics and presence in close collaboration with Medical Affairs
- Coordinate and lead, in partnership with Sales Leadership, regional and national sales meetings logistics and content to ensure alignment with cross functional partners (Marketing, Market Insights, Market Access, Medical Affairs)
- Serve on the Incentive Compensation team along with Market Insights and Sales Leadership to design and develop plans consistent with Bridge Bio values and market opportunities
- Create and implement innovative tactics that address untapped opportunities and meet the needs for the sales and marketing organizations
- Uncover and address unmet needs by seeking insights to utilize to improve/refine launch planning and execution
- Develop and track metrics to measure and ensure the success of marketing and sales promotional programs
- Lead on budget coordination and measurement
- Coordinate with data analytics team to build an effective customer engagement ecosystem
- Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views
- Work cross-functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM, etc
- Manage the entire project management ecosystem to help support sales and marketing to operate proactively and efficiently in isolation and as a complement of each other
- Supports the team to develop story lines and presentations when needed internally to update on launch KPIs and status
Qualifications
- 5+ years of commercial biotech or pharmaceutical experience, with at least one year in Marketing and/or Sales
- Successful launch experience in a competitive market is preferred
- Rare disease experience preferred
- Demonstrated ability to develop and action insights from complex clinical data and market research
- Excellent oral, written, and presentation skills
- Passionate about serving patients suffering from Genetic diseases
- Proven self-starter, able to work independently and as part of a team
- Able to handle full workload across multiple projects
- Collaborates seamlessly across functions to build effective working relationships and align strategy and execution.
- High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
- True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients
Additional Requirements
- Ability to travel (~20%) is required