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Performance Marketing Specialist
Job summary
A dynamic marketing consultancy is seeking a freelance paid media specialist to oversee their advertising efforts on platforms like Facebook and Google. The role offers flexibility, collaboration with creative teams, and requires 4+ years of experience in managing B2C campaigns. Compensation ranges from $50-$80 per hour. Applicants can be based in Italy or other locations in Europe.
Qualifications
- 4+ years of experience managing paid search and paid social campaigns for B2C brands.
- Strong understanding of Meta’s algorithm and effective creatives on Facebook and Instagram.
- Proven record of optimizing Google PPC campaigns to reduce acquisition costs.
Responsibilities
- Deliver monthly reports with actionable performance insights.
- Execute A/B tests across Google Ad campaigns with the web lead.
- Conduct keyword research and analyze the customer journey to inform strategies.
Skills
The CareSide is looking to bring on a freelance paid media specialist to oversee our advertising efforts on Facebook, Instagram, and Google. We’ve dabbled in TikTok in the past and are open to exploring other channels as well.
As a freelancer, you won’t be viewed as a line item. Instead, you’ll play an integral role in our marketing campaigns. At the same time, we also appreciate that you likely have other projects you’re juggling and a life outside of work. You’ll have the flexibility to manage your schedule and balance other commitments, while still making a real impact.
You won’t be working in a silo. You’ll collaborate closely with our designers, content team, and analytics lead to launch creative, data-driven campaigns that drive real results. You understand that paid media isn’t just about spend and ROAS — it’s about knowing the buyer, reading the market, and tapping into human psychology.
We’re looking for someone hands‑on, strategic, and ready to get into the weeds with us.
4+ years of experience managing paid search and paid social campaigns for B2C brands
Strong understanding of Meta’s algorithm and the types of creatives that resonate on Facebook and Instagram
Proven track record of optimizing Google PPC campaigns to drive down acquisition costs
Sharp analytical skills with the ability to separate signal from noise in campaign data
Comfortable working independently and collaboratively in a remote environment
Bonus points if you have experience advertising on Reddit, TikTok, or YouTube
Deliver monthly reports with clear, actionable performance insights
Work with the web lead to execute A/B tests across Google Ad campaigns
Conduct keyword research, analyze competitors, and study our customer journey to inform campaign strategy
Propose recommendations for new campaign strategies
Collaborate with our designers and content team to create high-performing ad creatives
Participate in sprint reviews (every 6 weeks), monthly check‑ins, and the occasional virtual social
Make positive contributions to the team culture and work environment
$50‑$80 USD per hour
United States, Canada, or Europe
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.