VP-Head of Propositions & GTM Design

Indosat; Indonesia; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A telecommunications company is seeking a VP-Head of Propositions & GTM Design to lead the development of innovative product offerings. This strategic role focuses on market analysis, go-to-market strategies, and collaboration across teams. The ideal candidate has over 10 years of experience in the field and a strong understanding of B2C dynamics.

Qualifications

• 10+ years of experience in telecommunications, digital services, or technology-driven industries.
• Strong understanding of market dynamics and consumer behavior in the B2C telecom sector.
• Proven ability to collaborate with various teams on large-scale GTM initiatives.

Responsibilities

• Lead the development of new consumer and enterprise propositions.
• Conduct market analysis and customer research for new launches.
• Develop GTM frameworks and execution plans for new products.

Skills

Product Strategy & Innovation

Market Intelligence & Analytics

GTM Planning & Execution

Pricing & Monetization

Stakeholder Management

Data-driven Decision Making

Education

Bachelor’s or Master’s degree in Business, Marketing, Telecommunications, or a related field

Job description

Overview

VP-Head of Propositions & GTM Design
Location: ID
Level: Senior Manager and Above
Employment Status: Permanent

Role Purpose: The Head of Propositions & GTM (Go-To-Market) Design is a strategic leadership role within the Innovation & New Product Development function, responsible for shaping, validating, and commercializing new product propositions in the rapidly evolving telecommunications industry. This role translates emerging technologies, customer insights, and market trends into scalable and revenue-generating consumer and enterprise offerings.

The individual will lead the end-to-end proposition lifecycle, from ideation and feasibility studies to pilot testing and full-scale market deployment. A key aspect is ensuring that all new product launches have a clear value proposition, competitive pricing model, and seamless go-to-market strategy. Collaboration is essential, as this role works closely with Product Development, Digital, Marketing, Sales, Regulatory, and Partner Ecosystem Teams to accelerate time-to-market and maximize adoption. The ideal candidate will be a commercially savvy innovator, capable of bridging technology with customer needs while ensuring that new propositions contribute to the company’s growth, differentiation, and long-term success in the telco market.

Responsibilities

• Proposition Development. Lead the development of new consumer and enterprise propositions
• Market Research & Insights. Conduct market analysis and customer research
• Go-To-Market (GTM) Strategy. Develop GTM frameworks and execution plans for new launches
• Pricing & Commercial Strategy. Define pricing models and revenue strategies
• Cross-functional Collaboration. Work with Product, Sales, Marketing, and Digital teams
• Performance Tracking & Optimization. Monitor product performance and optimize offerings

KPIs Summary

• Number of New Propositions Launched - Measures the success of new product introductions.
• Market Penetration & Adoption Rates - Tracks the reach and acceptance of new propositions.
• Time-to-Market for New Products - Evaluates the efficiency in launching new offerings.
• ARPU Growth & Revenue Contribution - Assesses the financial impact of propositions.
• Churn Reduction & Customer Retention - Monitors customer loyalty and product stickiness.
• Adoption of Next-Gen Technologies - Gauges innovation through 5G, AI, and IoT integration.

Skills

• Product Strategy & Innovation
• Market Intelligence & Analytics
• GTM Planning & Execution
• Pricing & Monetization
• Stakeholder Management
• Data-driven Decision Making

Qualifications

• Educational Background: Bachelor’s or Master’s degree in Business, Marketing, Telecommunications, or a related field.
• Industry Experience: Minimum 10+ years of experience in telecommunications, digital services, or technology-driven industries, with a focus on product propositions, GTM strategy, and commercialization.
• Strategic & Commercial Acumen: Strong understanding of market dynamics, consumer behavior, pricing strategies, and revenue models in the B2C telecom sector.
• Cross-functional Leadership: Proven ability to collaborate with Product, Sales, Marketing, Digital, and Technology teams to execute large-scale GTM initiatives.
• Data-Driven Decision Making: Proficiency in analyzing market trends, customer insights, and financial performance to optimize propositions and business impact.
• Innovation & Digital-first Mindset: Experience in launching next-gen propositions (5G, AI, IoT, FMC, Fintech, or Digital Services) with a customer-centric approach.