Trade Marketing Executive (Hair&Beauty)

PT Laneige Indonesia Pacific; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading beauty company in Indonesia is seeking a Trade Marketing Executive to enhance brand presence across retail and e-commerce. The ideal candidate will develop and implement trade marketing strategies, analyze performance, and manage distributor communications. A Bachelor’s degree in Marketing or Business and 3–5 years of experience in Trade Marketing or Retail Operations are required. Strong analytical, communication, and negotiation skills are essential for success in this fast-paced environment.

Qualifications

• 3–5 years of experience in Trade Marketing, Brand Marketing, or Retail Operations.
• Strong analytical skills with proficiency in Excel and data interpretation.
• Ability to manage multiple stakeholders and cross-functional projects.
• Knowledge of retail operations, sales strategy, and inventory management.

Responsibilities

• Develop and implement trade marketing plans to support brand objectives and sales targets.
• Coordinate in-store promotions and merchandising to maximize visibility.
• Manage POS materials and ensure timely delivery.
• Monitor and analyze campaign performance with actionable insights.
• Build relationships with retail partners to optimize trade opportunities.

Skills

Analytical skills

Communication skills

Negotiation skills

Project management

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Excel

Job description

We are seeking a highly organized and results-driven Trade Marketing Executive to strengthen our brand presence and drive sales performance across retail and e-commerce channels. This role involves managing distributor communications, executing trade marketing strategies, overseeing promotional campaigns, and analyzing performance to deliver impactful results. If you have a passion for marketing, strong analytical skills, and thrive in a fast-paced environment, we want you on our team.

Key Responsibilities

• Develop and implement trade marketing plans to support brand objectives and sales targets.
• Coordinate in-store promotions, merchandising, and display execution to maximize visibility and conversion.
• Manage POS materials and ensure timely delivery to retail partners.
• Collaborate with sales and brand teams to align trade activities with overall marketing strategy.
• Monitor and analyze campaign performance, providing actionable insights for improvement.
• Build strong relationships with retail partners and distributors to optimize trade opportunities.
• Distributor Communication: Serve as the main contact for online and offline distributors, ensuring smooth operations and alignment with brand strategies.
• Marketing Calendar & Sales: Develop and execute trade marketing plans, manage promotional campaigns, and coordinate with HQ for strategic alignment.
• Stock Management: Monitor limited products, slow‑moving items, and samples to optimize inventory and reduce waste.
• Analysis & Reporting: Analyze campaign performance, customer behavior, and sales trends; prepare weekly and monthly reports.
• Customer Data Management: Organize customer data and execute CRM activities such as SMS, eDM, and AppPush campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 3–5 years of experience in Trade Marketing, Brand Marketing, or Retail Operations.
• Strong analytical skills with proficiency in Excel and data interpretation.
• Excellent communication and negotiation skills.
• Ability to manage multiple stakeholders and cross‑functional projects.
• Knowledge of retail operations, sales strategy, and inventory management.

Company Overview

Established in September 1945, AMOREPACIFIC Corp. (referred to as ‘AMOREPACIFIC’) is committed to becoming the “Asian Beauty Creator” and has provided global customers with a total package of beauty and health solutions through 30 brands spanning beauty, household, and healthcare products. Building upon its expertise balanced with tradition and modern science, AMOREPACIFIC has been operating a cutting‑edge R&D center and product distribution. The company joined UN Global Compact in 2007 in its pursuit of sustainable management that matches the global standards and was admitted to the Dow Jones Sustainability World Index (DJSI World) in 2010.