Social Media & KOL Specialist

Tri Anugrah Farma; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading beauty and personal care company in Jakarta Utara is seeking a Social Media Specialist to create and manage engaging content for Instagram and TikTok. The ideal candidate has a passion for the industry, strong analytical skills, and at least 1 year of experience in social media or digital marketing. This role offers an opportunity to develop and execute impactful social media strategies.

Qualifications

• Passion for the beauty and personal care industry.
• Minimum 1 year of experience in social media or digital marketing.
• Strong analytical skills and detail-oriented.

Responsibilities

• Plan and manage engaging content for Instagram and TikTok.
• Develop and execute social media strategies.
• Track and analyze social media performance.

Skills

Content creation for Instagram and TikTok

Social media strategy development

KOL and Affiliate relationship management

Data analysis and performance tracking

Camera confidence

Job description

Plan, create, and manage engaging content for Instagram and TikTok.

Develop and run social media strategies based on audience insights and trends.

Build and maintain relationships with KOL & Affiliator, and collaborate on campaign activations.

Find and reach out Affiliate to support the campaign.

Track and analyze social media performance to boost reach and engagement.

Keep up with the latest social media features, algorithms, and best practices.

Handle end-to-end campaign execution, from concept to launch.

Prepare monthly performance reports with actionable insights and recommendations.

Requirements

Passion for the beauty and personal care industry.

Skilled in creating engaging Instagram and TikTok content (with knowledge of FYP optimization).

Comfortable and confident appearing on camera.

Proven track record of growing followers and boosting engagement.

Strong expertise in social media management, content planning, and campaign execution.

Creative, detail-oriented, and able to work both independently and in a team.

Strong analytical skills with the ability to evaluate performance and turn data into strategies.

Established network with KOLs/influencers is a strong advantage.

Minimum 1 year of experience in social media or digital marketing.

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a Social Media Specialist?

How many years' experience do you have in digital marketing?