Social Media & Community Specialist (Clubhouse - Padel Sport)

BIOTA Smart Home; Jakarta Barat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A lifestyle and sports brand in Jakarta is looking for a Marketing Specialist to enhance brand awareness and engagement through effective content creation and community management. The ideal candidate will have strong skills in social media management and be passionate about sports and lifestyle. This role involves developing engaging content, managing campaigns, and tracking analytics for continuous improvement.

Qualifications

• Experience managing social media for lifestyle, sports, or F&B brands.
• Strong content creation skills in photography and video editing.
• Comfortable with running paid ads.

Responsibilities

• Plan and produce engaging content for social media campaigns.
• Engage with community members and respond to inquiries.
• Design and execute marketing campaigns for events.

Skills

Social media management

Content creation

Community engagement

Paid ads management

Communication in English

Photography

Video editing

Tools

Canva

Adobe tools

Facebook Ads Manager

Google Ads

Job description

Overview

Placement for : PT. Cipta Gandaria (Clubhouse). Instagram : @clubhouse.id

To build and execute Clubhouse’s marketing and content strategy, growing brand awareness, engaging the community, and driving bookings (courts, coaching, events, and F&B).

Key Responsibilities

1. Content Creation & Management
   • Plan and produce content for Instagram, TikTok, LinkedIn, and WhatsApp campaigns.
   • Create engaging visuals, reels, carousels, and copywriting aligned with Clubhouse’s premium-lifestyle positioning.
   • Manage a consistent posting schedule (e.g., 4–6 posts/week + daily stories).
2. Community Engagement
   • Respond to comments, DMs, and inquiries in a timely and professional manner.
   • Build and moderate WhatsApp/Telegram community groups (Reclub, Intense Partner).
   • Collaborate with coaches and members to feature authentic stories and testimonials.
3. Campaigns & Lead Generation
   • Design and execute campaigns for monthly bookings, events, and coaching programs.
   • Coordinate influencer/KOL partnerships, track ROI, and manage brand ambassadors.
   • Run paid ads (Meta Ads, Google Ads) with clear KPIs: bookings, sign-ups, engagement.
4. Analytics & Reporting
   • Track metrics (reach, engagement, leads, conversions).
   • Prepare monthly marketing reports with recommendations.
   • Test and optimize creatives and formats for better performance.
5. Brand & Partnerships
   • Ensure Clubhouse visuals and voice are consistent across all touchpoints.
   • Support Reiner (partnerships) by amplifying sponsor/F&B tenant activations on social media.
   • Work closely with ops team to promote on-site activities, events, and launches.

⸻

KPIs

• Social media growth (followers, reach, engagement rate).
• Leads generated for coaching & monthly bookings.
• Event sign-ups and attendance.
• ROI on paid campaigns.
• Community satisfaction/engagement in digital channels.

Qualifications / Experience

• Experience managing social media for lifestyle, sports, or F&B brands.
• Strong content creation skills (photography, video editing, Canva/Adobe tools).
• Comfortable with paid ads (Facebook Ads Manager, Google Ads).
• Passionate about sports/fitness/lifestyle (padel interest = huge plus).
• Strong communication in English + Bahasa.