Senior Performance Marketing Manager

Cove Living Pte Ltd; Remote; IDR 200.000.000 - 300.000.000; Full time

Job summary

A growing marketing firm is seeking a Sr. Performance Marketing Manager to lead the regional performance marketing strategy across various channels, including SEM and social media. The role requires managing multi-channel campaigns and budgets to maximize ROI. The ideal candidate will have 5-7 years of experience in performance marketing, with a strong track record managing budgets and optimizing campaigns at scale. A background in fast-paced environments such as e-commerce or fintech is preferred. This position is remote based in Indonesia.

Qualifications

• 5-7 years in performance marketing, especially web and app campaigns.
• Proven track record managing budgets across multiple markets.
• Demonstrated ability to build and scale marketing strategies.

Responsibilities

• Lead regional paid performance strategy across multiple channels.
• Manage multi-channel campaigns and budget allocation for optimal ROI.
• Build reporting dashboards and provide insights to management.

Skills

Performance marketing

Google Ads

Meta Ads

TikTok Ads

Apple Search Ads

Google App Campaigns

GA4

Mobile attribution platforms

Tools

Tableau

Looker

Job description

Job Title

Sr. Performance Marketing Manager

Job Type

Full-time

Reports To

Regional VP of Online Marketing

Location

Remote (Indonesia)

What you’ll be doing

• Lead regional paid performance strategy across SEM, paid social (Meta, TikTok), display, video, and app marketing (Apple Search Ads, Google App Campaigns)
• Manage multi-channel campaigns across web and app platforms, implementing A/B testing and optimization
• Monitor performance metrics (CAC, conversions) using GA4, and attribution platforms
• Manage and allocate budgets across countries and channels to achieve optimal ROI
• Build best-in-class reporting dashboards and deliver regular insights to management
• Collaborate with product, country teams, and wider marketing to maximize channel effectiveness
• Build, mentor, and develop a high-performing team of performance marketers
• Source and test new channels to expand digital reach

Deliverables

• Drive regional user acquisition targets across web and app at optimal efficiency (CAC, CPL)
• Scale performance marketing across multiple countries while improving conversion rates
• Build testing frameworks to continuously improve campaign performance
• Manage monthly performance marketing budgets and achieve growth target

What makes you a great fit

Essential

• 5-7 years in performance marketing, with 2-3 years managing both web and app campaigns
• Proven track record managing budgets across multiple markets
• Demonstrated ability to build and scale - you've taken something from early stage to mature performance
• Expert proficiency: Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, Google App Campaigns
• Strong analytics experience: GA4, mobile attribution platforms (AppsFlyer, Adjust, Singular)
• Success stories of both "figuring things out" and optimizing at scale

Preferred

• Performance marketing experience in agency or high-growth startup
• Experience in e-commerce, fintech, proptech, or similar high-growth digital businesses
• Data visualization tools (Tableau, Looker)
• Understanding of ASO, incrementality testing, and multi-touch attribution

Core Skills/Competencies

• Thrives in ambiguity and adapts quickly
• Balances speed with rigor and thinks like an owner
• Strong analytical skills with data-driven decision making
• Excellent communication and stakeholder management
• Organized, detail-oriented, highly goal-oriented