Sales Executive - IP Toys

PT Desty Karsa Wesya; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading toy company in Indonesia is seeking a driven Sales Executive to expand their IP toy sales across various retail channels. The role involves acquiring new accounts, managing relationships, and ensuring in-store visibility. Candidates with at least 2 years in consumer goods sales and a passion for pop culture are encouraged to apply. Competitive salary and commission await high performers.

Benefits

Competitive base salary

Aggressive commission scheme

Fast-track career path to Key Account Manager

Exposure to trending IPs and collectibles

Qualifications

• Minimum 2 years of sales experience in consumer goods, toys, or collectibles.
• Confident negotiator able to discuss margins and consignment terms.
• Willing to travel frequently within Jabodetabek and major cities.

Responsibilities

• Accelerate growth by acquiring and managing retail accounts.
• Achieve monthly sales targets and manage inventory.
• Ensure visibility and execution in-store through displays.

Skills

Sales experience

Networking

Negotiation

Excel/Google Sheets proficiency

Pop culture knowledge

Job description

We are seeking a driven and dynamic Sales Executive to accelerate the growth of our branded and licensed IP toys across Indonesia.Your mission is simple: get our products on shelves offline and online and make them move fast.

You will be responsible for driving sell-in and sell-through performance, building strong relationships with retailers and resellers, and turning them into long-term, high-performing accounts. This is not a passive order-taking role youll open new doors, push reorders, and create visibility at the store level to maximize impact.

Key Responsibilities

1. Account Acquisition & Growth

• Open and onboard new retail accounts including modern toy retailers, hobby stores, gift shops, bookstores, lifestyle chains, duty-free outlets, mall pop-ups, and top marketplace sellers (Shopee/Tokopedia).
• Pitch new product collections and upcoming drops to buyers, negotiate commercial terms (margin, buyback, consignment), and close purchase orders.
• Achieve monthly sales targets (GMV, re-order rate, and account activation).

2. Account Management

• Build and maintain strong relationships with buyers, merchandisers, and store managers.
• Monitor stock levels and proactively push replenishment to prevent out-of-stock (OOS) situations.
• Manage SKU listings, pricing, and images across online resellers and ensure price discipline.

3. In-Store Execution

• Ensure retail visibility through proper display execution: racks, standees, cashier counters, and impulse zones.
• Coordinate promotional activities such as GWP (gift-with-purchase), bundles, limited drops, or chase figure releases.
• Gather sell-through data and photo proof from stores to measure activation results.
• Track competitor pricing, best-selling SKUs, and trending characters/IPs in kids, teen, and collector markets.
• Provide weekly insights to the product and marketing teams on sell-out performance and upcoming market trends.
• Identify early signals of product hype (e.g., this SKU sold out in 2 days at AEON and Toys Kingdom).

Prepare quotations, invoices, and assist in sales forecasting.

Coordinate with Finance for accounts receivable (AR) and payment follow-up.

Update CRM or sales tracker with new accounts, pipeline value, and next action plans.

Key Performance Indicators (KPIs)

• Monthly revenue achievement (IDR).
• Number of new active accounts opened per month.
• Reorder frequency and sell-out velocity per account.
• In-store visibility and planogram compliance.
• Quality and timeliness of market intelligence reports.

Requirements

Must-Have

• Minimum 2 years of sales experience in consumer goods, toys, collectibles, hobby, stationery, kids, or lifestyle products.
• Fresh graduates with strong entrepreneurial or organizational sales experience will be considered if highly motivated.
• Strong network or ability to engage key accounts such as Toys Kingdom, AEON, Gramedia, Miniso/Daiso-style chains, Urban Icon, airport/lifestyle stores, hobby shops, anime or K-pop merch stores, and top marketplace resellers.
• Confident negotiator: able to discuss margins, listing fees, consignment terms, and return policies.
• Willing to travel frequently within Jabodetabek and to major cities (Bandung, Surabaya, Medan, etc.).
• Proficient in Excel/Google Sheets for sales tracking and margin analysis.
• Passionate about pop culture anime, games, K-pop, collectibles, and blind box culture. You must understand what youre selling and what excites your customers.

Nice-to-Have

• Experience in selling licensed IP or character-based products (anime, movie, gaming, or K-pop collaborations).
• Hands-on experience setting up pop-up booths or event kiosks (Comic Con, AFA, Toys Fair).
• Basic understanding of e-commerce sales mechanics (flash sales, vouchers, free shipping, affiliate/KOL programs).
• Hunter mindset: you love opening new accounts and closing deals.
• Persistent & street-smart: you dont hesitate to follow up and chase opportunities.
• Fast communicator: responsive via WhatsApp, agile in field coordination.
• Detail-oriented: careful with SKU codes, pricing, and paperwork.
• Integrity-driven: transparent and ethical in all business dealings, no side deals, no data leaks.

What We Offer

• Competitive base salary plus aggressive commission scheme .
• Opportunity to work with trending IPs and limited-edition collectibles in a high-demand market.
• Fast-track career path to Key Account Manager for high performers.
• Exposure to a fast-growing, creative, and pop-culture-driven environment.