Public Relation Manager

Orang Tua Group; Jakarta Utara; On-site; IDR 498.421.000 - 747.633.000; Full time

Job summary

A leading consumer goods company in Jakarta Utara is seeking a Marketing Communications professional to develop integrated marketing strategies, manage brand events, and enhance consumer engagement. The ideal candidate has a Bachelor's degree in Marketing or related field and 4–5 years of experience in the FMCG industry. Proficiency in English and Bahasa Indonesia is essential. This role offers a unique opportunity to work in a dynamic and fast-paced environment.

Qualifications

• 4–5 years of experience in marketing communications, ideally in the FMCG industry.
• Proficient in both English and Bahasa Indonesia for communication and presentations.
• Experience in managing brand events and media-related activities.

Responsibilities

• Develop and execute marketing strategies to enhance brand visibility.
• Manage external communications, including advertising and public relations.
• Organize and manage corporate events and product launches.

Skills

Marketing communications

Brand management

Public relations

Digital content creation

Education

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field

Job description

Develop and execute integrated marketing communication strategies to enhance brand visibility, consumer engagement, and product awareness

Manage external communications, including advertising campaigns, public relations, digital content, and event marketing

Organize, oversee, and manage corporate and brand events, product launches, and promotional activities

Represent the company and coordinate participation in press conferences, media briefings, and public-facing events

Collaborate closely with brand, trade marketing, and sales teams to ensure aligned messaging across all platforms

Supervise the development of promotional materials including press releases, brochures, website content, and social media content

Build and maintain relationships with media, agencies, influencers, and external partners

Monitor market and industry trends to optimize communication strategies based on consumer behavior and competitor insights

Evaluate campaign performance, analyze results, and provide reports with actionable insights

Manage and optimize the MarComm budget to ensure cost-effective activities aligned with business goals

Job Descriptions:

• Develop and execute integrated marketing communication strategies to enhance brand visibility, consumer engagement, and product awareness
• Manage external communications, including advertising campaigns, public relations, digital content, and event marketing
• Organize, oversee, and manage corporate and brand events, product launches, and promotional activities
• Represent the company and coordinate participation in press conferences, media briefings, and public-facing events
• Collaborate closely with brand, trade marketing, and sales teams to ensure aligned messaging across all platforms
• Supervise the development of promotional materials including press releases, brochures, website content, and social media content
• Build and maintain relationships with media, agencies, influencers, and external partners
• Monitor market and industry trends to optimize communication strategies based on consumer behavior and competitor insights
• Evaluate campaign performance, analyze results, and provide reports with actionable insights
• Manage and optimize the MarComm budget to ensure cost-effective activities aligned with business goals

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field
• Minimum 4–5 years of experience in marketing communications, ideally in the FMCG industry
• Demonstrated experience in managing brand events and media-related activities
• Strong knowledge of branding, consumer behavior, media (traditional & digital), and public relations
• Excellent communication and presentation skills in both English and Bahasa Indonesia
• Creative thinker with strong project management and analytical capabilities
• Able to work cross-functionally and manage multiple projects in a fast-paced environment
• Familiarity with media relations, event planning, and stakeholder management

OT is a consumer goods company that produces a wide range of daily necessities. From a traditional health drink with consistent use of high quality ingredients and standardized processes, OT is increasingly becoming a modern enterprise, without parting from the positive values and dignity instilled by the company's founder.

Our products, ranging from food and beverages to personal care products, have since long been part of life for Indonesian consumers. Our established brands include Formula, Tango, Teh Gelas, MintZ, Blaster, Oops, and Kiranti.

With a focus on consumer needs and through ongoing innovation, OT has launched superior products that were granted various awards from nationally and internationally recognized survey organizations.