Public Relation Specialist

PT. Central Mega Kencana; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in Jakarta is seeking an experienced Public Relations Specialist to enhance its public image. The role involves developing PR strategies, managing media relations, and ensuring consistent messaging aligned with corporate values. Responsibilities include preparing press materials, coordinating media coverage for events, and monitoring public sentiment. The ideal candidate will collaborate with various teams and handle crisis communications, fostering positive relationships with key stakeholders.

Responsibilities

• Develop and execute public relations strategies to strengthen brand reputation.
• Build and maintain strong relationships with media and stakeholders.
• Prepare and distribute press releases and corporate announcements.
• Coordinate media coverage for events and product launches.
• Act as a liaison ensuring clear and consistent messaging.
• Monitor media coverage and public sentiment.
• Handle crisis communication and reputation management.
• Support internal stakeholders with communication materials.
• Collaborate closely with Marketing and Corporate Communications teams.
• Ensure communications align with brand guidelines.

Job description

Public Relations Specialist is responsible for building, maintaining, and enhancing the company public image and reputation. This role manages external communications, media relations, and public-facing initiatives to ensure consistent, positive brand messaging aligned with the company’s values and business objectives.

• Develop and execute public relations strategies to strengthen brand reputation and public perception.
• Build and maintain strong relationships with media, journalists, influencers, and key external stakeholders.
• Prepare and distribute press releases, media statements, articles, and corporate announcements.
• Coordinate media coverage for company events, product launches, campaigns, and corporate initiatives.
• Act as a liaison between the company and the public, ensuring clear and consistent messaging.
• Monitor media coverage, public sentiment, and industry trends, and provide regular reporting and insights.
• Handle crisis communication and reputation management in coordination with management and relevant teams.
• Support internal stakeholders with communication materials, key messages, and media talking points.
• Collaborate closely with Marketing, Brand, Digital, and Corporate Communications teams.
• Ensure all public communications align with brand guidelines and corporate communication standards.