Performance Marketing Specialist (SEM)

PT Gema Mulia Semesta (SOUVIA); Bogor; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A digital marketing agency in Bogor is seeking a SEM Specialist to develop strategies and manage Google Search Ads campaigns. You will analyze performance, conduct keyword research, and collaborate with teams to drive lead generation. Ideal candidates will have expertise in SEM and experience with performance marketing. Competitive salary and benefits included.

Qualifications

• Minimum 1–2 years of experience in performance marketing.
• Hands-on experience with Google Ads is essential.
• Experience with A/B testing for ads and landing pages.

Responsibilities

• Develop and execute SEM marketing strategies.
• Manage and optimize Google Search Ads campaigns.
• Conduct keyword research and audience analysis.

Skills

SEM expertise

Google Search Ads

Performance marketing

Analytical skills

Tools

Google Analytics

Looker Studio

Google Tag Manager

Job description

• Develop and execute SEM-focused digital marketing strategies to generate high-quality leads and achieve lead generation targets.
• Manage and optimize Google Search Ads campaigns to maximize ROI and improve overall campaign performance.
• Conduct thorough keyword research, audience analysis, and competitor benchmarking to continuously refine SEM strategies.
• Create and manage integrated digital campaigns across multiple channels (SEM, display advertising, social media ads, email marketing, content marketing) to support lead generation.
• Collaborate closely with Sales and Marketing teams to ensure SEM efforts align with overall business objectives and sales pipeline.
• Monitor and analyze campaign performance using KPIs (CTR, CPC, CPA, ROAS, Quality Score, Conversion Rate), and proactively optimize campaigns.
• Implement lead nurturing strategies to drive prospects through the funnel until they become sales-ready opportunities.
• Develop persuasive ad copies, landing pages, and other digital assets to improve user engagement and conversion.
• Utilize analytics and marketing automation tools (Google Analytics, Looker Studio, CRM systems) to track, measure, and report on lead generation performance.
• Stay up-to-date with latest SEM trends, algorithm changes, and best practices to ensure continuous improvement.
• Prepare weekly performance reports and present insights and recommendations directly to executive management.

Job Description

• Develop and execute SEM-focused digital marketing strategies to generate high-quality leads and achieve lead generation targets.
• Manage and optimize Google Search Ads campaigns to maximize ROI and improve overall campaign performance.
• Conduct thorough keyword research, audience analysis, and competitor benchmarking to continuously refine SEM strategies.
• Create and manage integrated digital campaigns across multiple channels (SEM, display advertising, social media ads, email marketing, content marketing) to support lead generation.
• Collaborate closely with Sales and Marketing teams to ensure SEM efforts align with overall business objectives and sales pipeline.
• Monitor and analyze campaign performance using KPIs (CTR, CPC, CPA, ROAS, Quality Score, Conversion Rate), and proactively optimize campaigns.
• Implement lead nurturing strategies to drive prospects through the funnel until they become sales-ready opportunities.
• Develop persuasive ad copies, landing pages, and other digital assets to improve user engagement and conversion.
• Utilize analytics and marketing automation tools (Google Analytics, Looker Studio, CRM systems) to track, measure, and report on lead generation performance.
• Stay up-to-date with latest SEM trends, algorithm changes, and best practices to ensure continuous improvement.
• Prepare weekly performance reports and present insights and recommendations directly to executive management.

Minimum Qualifications

• Must-have: Strong expertise in SEM, especially Google Search Ads (required).
• Minimum 1–2 years of proven experience in performance marketing, campaign optimization, and SEM strategy execution.
• Hands-on experience with Google Ads (Search, Display, Remarketing), and knowledge of other platforms (Meta Ads, LinkedIn Ads) is a plus.
• Familiarity with analytics tools: Google Analytics, Looker Studio, Google Tag Manager, Meta Pixel.
• Knowledge of landing page optimization (WordPress, Elementor, Divi Builder) and conversion funnel best practices.
• Experience with A/B testing for ads and landing pages to optimize creative and performance.
• Ability to analyze Quality Score factors and implement strategies to continuously improve it.
• Strong data-driven mindset, analytical skills, and attention to detail.
• Excellent communication skills, both written and verbal.
• Result-oriented, proactive, and critical thinker with problem-solving capabilities.