Marketing Manager

Larusso Group Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A prominent fashion apparel company in Indonesia is seeking a Marketing Leader with 3-5 years of experience in marketing leadership roles. The ideal candidate will excel in managing both online and offline campaigns, demonstrate strong analytical skills, and possess a solid understanding of marketing principles. This role offers an opportunity to drive the company's marketing strategies in a dynamic environment.

Qualifications

• Minimum 3–5 years of experience in marketing leadership roles.
• Proven experience in planning and executing marketing strategies.
• Excellent communication, presentation, and negotiation skills.

Skills

Strong understanding of marketing principles

Ability to manage online and offline campaigns

Proficient in digital marketing tools

Strong analytical skills

Budget management and media planning

Leadership abilities

Results-oriented with KPI focus

Strategic decision-making

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

GA4

SEO

Email marketing tools

Job description

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 3–5 years of experience in marketing leadership roles, preferably in retail, consumer goods, or related industries.
• Proven experience in planning and executing marketing strategies, campaigns, and brand initiatives.

Core Skills

• Strong understanding of marketing principles, consumer behavior, and market segmentation.
• Ability to develop and manage both online and offline marketing campaigns.
• Proficient in digital marketing tools and platforms (Google Ads, Meta Ads Manager, GA4, SEO, email marketing, etc.).
• Strong analytical skills for evaluating campaign performance, ROI, and market trends.
• Capable of budget management, media planning, and marketing reporting.
• Strong leadership abilities with experience leading cross-functional teams.
• Results-oriented and comfortable working with KPIs, targets, and tight deadlines.
• Ability to make strategic decisions based on data and market insights.

Communication & Personal Attributes

• Excellent communication, presentation, and negotiation skills.
• Creative, innovative, and able to develop fresh ideas that drive business growth.
• Strong problem-solving skills and adaptability in a fast-paced environment.
• Good networking skills with agencies, media partners, and external vendors.

Preferred Qualifications

• Experience managing large-scale campaigns and multi-channel marketing programs.
• Knowledge of CRM systems and customer lifecycle management.
• Experience in building effective brand communication and customer acquisition strategies.

Textiles, Clothing & Accessories 101-1,000 employees

Larusso Group is a forward thinking Men’s Fashion Apparel company established in 1980. With almost 40 years of experience in the industry, we boast a total of over 170 offline locations all across Indonesia housing 4 brands; Larusso - our flagship brand, LR2, Caballero by Larusso and Will K Denim.

South Sumatra, ID