Marketing Channel Lead – Indonesia

PT. Sailun Tire Indonesia; Pluit; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading tire manufacturer in Indonesia seeks an experienced marketing professional to develop retail channels and strengthen market presence. Key responsibilities include managing B2B and B2C performance, leading engagement programs, and overseeing POSM strategies. The ideal candidate should have a bachelor's degree and 8–10 years' experience in marketing, preferably in the tire or automotive industry. Strong leadership and communication skills are essential for this role.

Qualifications

• 8–10 years of experience in marketing, channel development, trade marketing, or retail marketing (tire or automotive industry preferred).
• Experience in POSM management, store renovation/retail format projects, and e-commerce channel development.

Responsibilities

• Develop and standardize channel models and store brand guidelines.
• Drive channel management policies and strengthen communication platforms.
• Manage B2B and B2C performance monitoring and reporting.
• Oversee POSM & merchandise management and ensure timely updates.
• Support e-commerce development to strengthen market presence.
• Conduct market visits and execute dealer activities and roadshow events.
• Enhance dealer and consumer engagement through local loyalty programs.
• Provide leadership to the marketing team across various initiatives.

Skills

Leadership

Communication

Negotiation

Stakeholder management

E-commerce development

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Responsibilities

Develop and standardize channel models, store brand guidelines, store renovation plans, and investment package guidelines for retail partners.

Drive channel management policies, dealer engagement programs, and strengthen communication platforms with retailers.

Manage monthly/quarterly sell-in (B2B) and sell-out (B2C) performance, including reporting, analysis, tracking, and promotional planning.

Oversee POSM & merchandise management together with the Brand team, ensuring timely updates, distribution, and reporting.

Support e-commerce and online channel development to strengthen overall market presence.

Conduct monthly market visits and execute quarterly dealer activities and roadshow events.

Drive local loyalty programs to enhance dealer and consumer engagement.

Provide leadership and direction to the marketing team, ensuring alignment across ATL, BTL, digital, KOL, content, and trade marketing activities.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 8–10 years of experience in marketing, channel development, trade marketing, or retail marketing (tire or automotive industry preferred).
• Experience in POSM management, store renovation/retail format projects, and e-commerce channel development.
• Strong leadership skills with experience managing small marketing teams.
• Excellent communication, negotiation, and stakeholder management abilities.

Sailun Tire is a leading global tire manufacturer and top provider of quality products in the value tire segment. The Sailun mission is to deliver the best products and customer experience in the tire industry. Sailun engineers, designs, manufactures and supports a full lineup of surprisingly affordable tires in a wide range of popular sizes for countless cars, crossovers, trucks and SUVs, plus a wide range of commercial vehicle tire applications.

Sailun offers a complete lineup of business solutions with unsurpassed product and unmatched customer experience in the value tire segment. We are the undisputed leader in the value tier. Our products are available in over 135 countries globally and we are ranked the twelfth largest tire manufacturer.

South Jakarta, Jakarta, ID