Marketing Analyst

PT Charoen Pokphand Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading poultry producer in Jakarta is seeking a Marketing Analyst to gather and analyze data for informed decision-making. Responsibilities include conducting market research and performance tracking of marketing campaigns. Ideal candidates hold a Bachelor’s degree and possess strong analytical skills, along with proficiency in data tools like Google Analytics and Excel.

Benefits

Competitive salary

Qualifications

• Minimum GPA 3.00.
• Fresh graduates welcome.
• 1 year experience in relevant role preferred.

Responsibilities

• Collect and analyze data from various sources.
• Conduct competitor analysis and market research.
• Measure the performance of marketing campaigns.

Skills

Analytical thinking

Data analysis

Market research

Excel proficiency

Communication skills

Education

Bachelor’s degree in Marketing, Business or Economics

Tools

Google Analytics

SQL

Power BI

Tableau

SPSS

Job description

Responsibilities

• Data collection and analysis - Gather data from multiple sources (e.g. CRM, web analytics, sales, social media), clean and organize data for analysis, use statistical tools to interpret data sets
• Market research - Conduct competitor analysis, analyze industry trends, market demands, and customer preferences
• Campaign performance tracking - Measure ROI and KPIs of marketing campaigns, identify what’s working and what needs adjustment
• Reporting and Insights - Analyze sales dashboards and reports for marketing and leadership teams, translate complex data into actionable recommendations
• Customer segmentation - Identify target audiences, help personalize marketing messages based on customer profiles
• Forecasting and strategy support - Predict future market trends or customer behavior, support decision-making for product launches, pricing and promotional strategies

Requirements

• Hold min Bachelor’s degree in Marketing, Business or Economics with min. GPA 3.00
• Fresh graduates are welcome to apply
• Has experience min. 1 year in marketing analyst, market research, business intelligence, or a similar role will be an advantage. Preferably has experiences with data analytics in a marketing or digital marketing environment
• Excellent skill in Ms. Excel and has experience in using Google analytics, SQL, Power BI, Tableau or similar tools will be an advantage
• Statistical tools: SPSS, R, Python, SAS, familiarity in CRM platforms (e.g. salesforce, HubSpot), knowledge of SEO/SEM, email marketing, or social analytics is a bonus
• Strong analytical and critical thinking skills, ability to turn complex data into clear, actionable insights, solid understanding of marketing metrics (ROI, CAC, CLV, conversion rate)
• Good communication and presentation skills
• Strong attention to detail and accuracy
• Work location: Jakarta

Company overview

Farming, Animals & Conservation More than 10,000 employees

PT Charoen Pokphand Indonesia Tbk (“the Company”) is Indonesia’s largest producer of poultry feed, day old chicks and processed chickens. The Company was established in 1972 as the first high-volume feed mill in Jakarta manufacturing premium quality poultry feed.

Today, the Company is focused on agro-business activities that encompass the entire spectrum of the poultry business, from the production of superior feed products, to the breeding of fast-growing, disease-resistant poultry stock and to the creation of high quality processed poultry products.

Central to the growth of the Company’s agro-business activity is the commitment to engage in all facets of the entire production chain, from feed formulation to poultry stock to processed, value-added poultry products. This approach has proved highly successful in ensuring both the reliability of supply for our own production and the requirements of the industry as well as consistent quality of poultry feed and poultry products across the nation. Poultry feed is the cornerstone of the Company’s business. The Company is the country’s largest and most successful producers of high quality poultry feed.

From a single feed mill in Jakarta, the Company has grown to meet the country’s challenge for reliable and high quality poultry feed with a network of production facilities in Balaraja (West Java), Semarang (Central Java), Sepanjang and Krian (East Java), Bandar Lampung (Lampung), Medan (North Sumatra) and Makassar (South Sulawesi). Collectively, these feed mills make the Company the country’s single largest producer of poultry feed. Just as important, this network of feed mills is strategically constructed to serve the need of poultry farmers across the entire archipelago. The Company’s reputation as a reliable producer of high poultry feed is based on low feed conversion ratios and a wide range of high quality feed products, both of which are crucial to quality conscious poultry farmers.

PT Charoen Pokphand Indonesia Tbk (“the Company”) is Indonesia’s largest producer of poultry feed, day old chicks and processed chickens. The Company was established in 1972 as the first high-volume feed mill in Jakarta manufacturing premium quality poultry feed.

Today, the Company is focused on agro-business activities that encompass the entire spectrum of the poultry business, from the production of superior feed products, to the breeding of fast-growing, disease-resistant poultry stock and to the creation of high quality processed poultry products.

Central to the growth of the Company’s agro-business activity is the commitment to engage in all facets of the entire production chain, from feed formulation to poultry stock to processed, value-added poultry products. This approach has proved highly successful in ensuring both the reliability of supply for our own production and the requirements of the industry as well as consistent quality of poultry feed and poultry products across the nation. Poultry feed is the cornerstone of the Company’s business. The Company is the country’s largest and most successful producers of high quality poultry feed.

From a single feed mill in Jakarta, the Company has grown to meet the country’s challenge for reliable and high quality poultry feed with a network of production facilities in Balaraja (West Java), Semarang (Central Java), Sepanjang and Krian (East Java), Bandar Lampung (Lampung), Medan (North Sumatra) and Makassar (South Sulawesi). Collectively, these feed mills make the Company the country’s single largest producer of poultry feed. Just as important, this network of feed mills is strategically constructed to serve the need of poultry farmers across the entire archipelago. The Company’s reputation as a reliable producer of high poultry feed is based on low feed conversion ratios and a wide range of high quality feed products, both of which are crucial to quality conscious poultry farmers.