Manager Design Instore Promotion

PT Lotte Shopping Indonesia; Jakarta Timur; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading retail company in Indonesia is seeking a Manager of Design Instore Promotion to lead in-store marketing communications. The role involves developing promotional concepts, coordinating visual materials, and ensuring brand consistency across various advertisements. Candidates should have a relevant degree and at least 3 years of experience in planning promotions. Proficiency in design software like Adobe Creative Suite is essential. Join us to enhance customer engagement through impactful in-store designs.

Qualifications

• Minimum of 3 years of experience in In-Store Promotion planning and concept development.
• Strong understanding of visual merchandising and in-store layout principles.

Responsibilities

• Lead the planning and execution of in-store marketing communications.
• Design and coordinate all in-store visual communication materials.
• Evaluate the effectiveness of in-store promotions.

Skills

Proficiency in Adobe Creative Suite

Graphic design

Project management

Vendor coordination

Brand identity management

Education

Bachelor’s degree in Visual Communication Design

Job description

As the Manager of Design Instore Promotion, you will lead the planning and execution of in-store marketing communications by developing annual and monthly promotional concepts, designing visual materials, and coordinating brand communication. This role is responsible for ensuring all promotional and visual design activities—including seasonal themes, ISP materials, branding programs, and design requirements for various sub-brands and channels—are delivered consistently and effectively.

Responsibilities

Develop annual and monthly In-Store Promotion (ISP) concepts, including seasonal themes such as Spring, Christmas, and other special events.

Design and coordinate all in-store visual communication materials, including hollow banners, T-banners, hanging ISP materials, wobblers, big banners, and other display assets.

Execute brand communication initiatives, including the implementation of Brand Identity (B.I.), marketing campaigns, and joint promotions with distributors.

Oversee promotional design execution for various brands and sub-brands (LMP, Yorihada, Cheese & Dough, Koffea), as well as for events, partnerships, and banking-related activities.

Develop standardized design templates for promotional materials—covering ISP, wobblers, large banners, social media, TV, and videotron content—to ensure brand consistency.

Coordinate with internal and external teams (marketing, merchandising, store operations, design/printing vendors) to ensure all promotional materials are delivered on time and meet quality standards.

Evaluate the effectiveness of in-store promotions, including design quality, brand identity alignment, and impact on traffic and sales.

Manage the ISP project timeline, from concept planning through material distribution to all stores.

Supervise the production quality of promotional materials, including printing processes, sizing, materials, and in-store installation.

Requirements

Bachelor’s degree in any major, preferably in Visual Communication Design

minimum of 3 years of experience in In-Store Promotion planning and concept development.

Proficiency in using design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Proficiency in graphic design and promotional material production.

Strong understanding of brand identity management and creative guidelines.

Experience in project management and vendor coordination.

Knowledge of visual merchandising and in-store layout principles.

Retail & Consumer Products More than 10,000 employees

PT Lotte Shopping Indonesia and PT Lotte Mart Indonesia are subsidiary companies of Lotte Group, one of the Top Five biggest groups with diverse businesses in Korea** and one of the leading multinational retail companies in Indonesia. Currently, we have 48 stores across Indonesia and still counting.

Vision

Lifetime Value Creator

Our Resolution for the Next 50 Years

Mission

We enrich people’s lives by providing superior products and services that our customers love and trust.