Leader of KOL specialist

PT EMAKLON DIGITAL INTERNASIONAL; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A digital marketing company in Jakarta Utara is seeking a talented Key Opinion Leaders Specialist. The ideal candidate will have 3-5 years of experience in KOL/Influencer Marketing and a strong understanding of campaign management. Responsibilities include setting campaign goals, leading a team in outreach and negotiations, evaluating KOL performance, and managing budgets. The position offers an opportunity to work with cross-functional teams and address various challenges in the marketing landscape.

Qualifications

• 3-5 years of experience in KOL / Influencer Marketing.
• Ability to lead a team is a plus.

Responsibilities

• Define campaign objectives, target audience, and suitable KOL types.
• Guide the team through scouting, outreach, negotiations, and KOL collaboration execution.
• Evaluate KOL performance based on insights and engagement metrics.
• Negotiate and manage KOL collaborations including contracts and timelines.
• Work with marketing, campaign, creative, and legal teams for strategy alignment.
• Analyze campaign KPIs and ensure targets are met.
• Ensure content aligns with brief, brand guidelines, and platform regulations.
• Manage influencer marketing budget efficiently.
• Address delays, content revisions, or KOL reputation issues.
• Compile performance reports and strategic recommendations for management.

Skills

KOL / Influencer Marketing

Team leadership

Campaign analysis

Education

S1 in Marketing, Communication, Business, or related field

Job description

Persyaratan

• Minimal S1 (Marketing, Komunikasi, Bisnis, atau bidang terkait)
• Pengalaman 3–5 tahun di bidang KOL / Influencer Marketing
• Pengalaman memimpin tim menjadi nilai tambah

Tanggung Jawab

• Menentukan tujuan kampanye, target audiens, platform, dan jenis KOL yang sesuai dengan brand.
• Mengarahkan tim dalam proses scouting, outreach, negosiasi, dan eksekusi kerja sama KOL.
• Kurasi & evaluasi KOL – Menilai performa KOL berdasarkan insight, engagement rate, audience relevance, dan brand fit.
• Negosiasi & manajemen kerja sama KOL – Mengatur rate card, kontrak, brief konten, timeline posting, dan deliverables.
• Koordinasi dengan tim internal – Bekerja sama dengan marketing, campaign, creative, dan legal untuk memastikan keselarasan strategi.
• Menganalisis KPI (reach, engagement, conversion, ROI) dan memastikan target tercapai.
• Memastikan konten sesuai brief, guideline brand, dan regulasi platform.
• Mengatur anggaran influencer marketing agar efisien dan optimal.
• Menangani kendala seperti keterlambatan posting, revisi konten, atau isu reputasi KOL.
• Menyusun laporan performa kampanye KOL dan rekomendasi strategi ke manajemen.

Informasi untuk Lamaran

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Key Opinion Leaders Specialist?
• How many years' experience do you have in digital marketing?