KOL Specialist Manager

Waves Entertainment Group; Jakarta Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A boutique agency is seeking a Digital Marketing Specialist to lead KOL marketing campaigns. You will build relationships with influencers and manage campaign execution, ensuring compliance with brand guidelines. The ideal candidate has a Bachelor's degree and 3-5 years of experience in influencer marketing. Strong project management and data analysis skills are essential. This role offers the opportunity to work in a creative and dynamic environment in South Jakarta.

Qualifications

• Minimum 3-5 years of experience managing KOL / influencer marketing campaigns, preferably in an agency or entertainment industry.
• Excellent network of KOLs across different social media channels and brand industries.
• Excellent project management skills with high attention to detail.

Responsibilities

• Identify, build and maintain strong relationships with influencers, agencies, and vendors.
• Lead end-to-end KOL-related campaigns including negotiations and reporting.
• Analyze campaign data and compile post-campaign reports with insights.

Skills

KOL / influencer marketing

Leadership

Negotiation

Communication

Data-driven mindset

Project management

Proficiency in Excel / Google Sheets

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

KOL management/reporting platforms

Job description

A boutique agency of the next generation that has successfully partnered with numerous brands nationwide to achieve their marketing goals. Emphasizing integration and employing a 360-degree approach, Waves specializes in delivering effective, ROI-driven campaigns that elevate brand visibility, engagement, and overall success.

Who You Are:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 3-5 years of experience managing KOL / influencer marketing campaigns, preferably in an agency or entertainment industry.
• Excellent network of KOLs across different social media channels and brand industries.
• Strong leadership, negotiation, communication, and relationship management skills.
• Data-driven mindset, able to interpret campaign performance and present actionable insights.
• Excellent project management skills with high attention to detail.
• Proficient in Excel / Google Sheets, presentation tools, and KOL management/reporting platforms.
• A self-starter with strong ownership, agility, strategy and collaborative spirit.

What You’ll Do:

• Identify, build and maintain strong relationships with influencers, agencies, and vendors to ensure smooth execution. Ensuring compliance with brief and brand guidelines.
• Lead end-to-end KOL-related campaigns, including KOL listing, negotiation, briefing, execution, monitoring, and reporting.
• Support in planning, budgeting, and forecasting campaign budgets efficiently, negotiating favorable rates and ensuring cost-effectiveness for all client programs.
• Manage influencer databases and maintain updated records of KOL performance, rates, and audience demographics.
• Coordinate with internal teams (account & creative strategy) to ensure deliverables align with campaign objectives and timelines.
• Analyze campaign data and compile post-campaign reports with clear insights and optimization recommendations.
• Lead, direct, and monitor a team of KOL Specialists, developing the talents and overseeing the team's campaign progresses.

Let's ride the Waves!

Only shortlisted candidates will be contacted.

Digital Marketing Specialist — Learning Time Limited
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