Head of Trade Marketing

Tentang Anak; Indonesia; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading consumer goods company in Indonesia is seeking an experienced trade marketing leader to oversee strategy and execution. The role demands over 10 years in the industry, focusing on visibility and sales effectiveness in offline channels. The candidate should excel in communication and cross-functional teamwork, drive revenue growth, and mentor the marketing team. Competitive compensation is offered.

Qualifications

• 10+ years of consumer goods experience, especially in trade marketing.
• Excellent communication and collaboration abilities.
• Comfortable challenging assumptions with facts.

Responsibilities

• Provide vision and frameworks for trade marketing.
• Ensure product availability and visibility at point of sale.
• Mentor TM manager & supervisor, professionalizing the function.

Skills

Trade marketing

Strategic leadership

Analytical mindset

Cross-functional collaboration

Job description

About The Role

Bridging brand strategy and sales execution, ensuring our products are consistently available, visible, and purchased across offline trade channels in Indonesia. This role owns the trade marketing strategy, budget, and team, driving sell-out, revenue growth, and market share expansion.

Responsibilities

• Strategic leadership: Provides vision, frameworks, and execution excellence, elevating trade marketing to a growth driver.
• Revenue impact: Ensures availability, visibility, and conversion at POS, directly improving sell-out and market share.
• Efficiency: Owns and optimizes trade spend, driving ROI and reducing waste.
• Retailer partnerships: Unlocks stronger JBP agreements, securing better shelf space, category captaincy, and win–win growth.
• Capability building: Mentors and upskills existing TM manager & supervisor, professionalizing the function and creating succession readiness.
• Cross-functional enabler: Acts as bridge between Sales, Marketing, and Supply Chain, reducing silos and aligning priorities.

Requirements

• 10+ years of consumer goods experience, with proven success in trade marketing or channel development in Indonesia.
• Excellent communication and collaboration abilities, with experience working cross-functionally.
• Analytical and data-driven mindset, with strong strategic planning and problem-solving skills.
• Proven ability to balance brand aspiration with commercial reality, and know how to win at point of sale.
• Led teams and managed trade spend budgets with measurable ROI.
• Data-driven, collaborative, and comfortable challenging assumptions with facts
• Thrive in fast-paced, high-growth environments and take full ownership from strategy to execution.