Head of Marketing - Manufacturing

PT Trust Recruit Indonesia; Jakarta Utara; On-site; IDR 1.332.445.000 - 1.998.668.000; Full time

Job summary

A leading ceramic tableware manufacturer in Jakarta Utara is searching for a Head of Marketing to drive growth through effective marketing strategies. The ideal candidate will have over 10 years of experience in sales and marketing, with a minimum of 5 years in a leadership position. Responsibilities include leading marketing initiatives, optimizing sales channels, and ensuring strong customer relationships. This role offers a chance to make a significant impact in the company's growth strategy.

Qualifications

• Minimum 10 years of experience in sales and marketing, including 5 years in a leadership role.
• Proven track record in executing B2B and B2C sales strategies.
• Strong experience in digital marketing and brand development.

Responsibilities

• Develop and execute data-driven sales and marketing strategies.
• Identify market opportunities and build a strong sales pipeline.
• Lead brand and marketing initiatives.

Skills

B2B and B2C sales strategies

Digital marketing

SEO

PPC

Customer behavior analysis

Education

Bachelor’s degree in Business Administration or Marketing

Tools

CRM systems

Data analytics tools

Job description

Industry: Ceramic Table Wear Manufacturing

The Head of Marketing will drive the company's growth by shaping product, pricing, distribution, and promotional strategies. Working closely with the Head of Sales, the role ensures marketing execution translates into strong sales outcomes and customer relationships. By leading launches, optimizing channels, and strengthening brand value, this role delivers long‑term growth and strategic impact.

Responsibilities

• Develop and execute data‑driven sales and marketing strategies to achieve company targets and drive sustainable growth in the ceramic tableware sector.
• Identify market opportunities, analyze sales trends, set realistic KPIs, and build a strong sales pipeline while managing prospect conversion strategies.
• Strengthen and maintain relationships with distributors and key partners, ensuring smooth sales operations across all channels.
• Lead brand and marketing initiatives by analyzing customer insights, monitoring competitors, and managing digital, offline, and social media campaigns.
• Utilize SEO, PPC, email marketing, and other digital tools to boost sales leads and marketing effectiveness.
• Oversee sales and marketing budgets, track performance metrics, and provide regular reports and insights to senior management.
• Collaborate effectively with cross‑functional teams (product, operations, finance) to ensure alignment of commercial strategies.
• Lead, coach, and develop the sales team, including recruitment, training, performance management, and capability building.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• Minimum 10 years of experience in sales and marketing (e.g., Brand Marketing/Manager), including at least 5 years in a leadership role.
• Proven track record in executing B2B and B2C sales strategies, including marketing initiatives targeting young audiences such as Gen Z.
• Skilled in SEO, SEM, PPC, email marketing, and offline branding.
• Strong experience in digital marketing and brand development.
• Deep understanding of customer behavior and customer‑experience strategies.
• Proficient with data analytics tools, CRM systems, and performance monitoring.

Which of the following types of qualifications do you have?

How many years' experience do you have as a Head of Marketing?

How many years' experience do you have in digital marketing?