Head of Marketing Communication

Cermati.com; Daerah Khusus Ibukota Jakarta; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading financial technology firm in Jakarta seeks a Marketing Manager to manage a team and enhance marketing effectiveness through data analysis. The role requires strong analytical skills and creativity in content development. Ideal candidates will have experience in business intelligence and be able to communicate complex data insights simply. This collaborative environment encourages experimentation and innovation, making it an exciting workplace for a results-driven professional.

Qualifications

• A results-driven individual with superior analytical skills.
• Experience in data processing and integration.
• Adept at conveying complex topics simply.
• Energized by brainstorming and developing marketing strategies.

Responsibilities

• Manage a team of Marketers to achieve company goals.
• Perform data analysis on marketing effectiveness across channels.
• Translate data into business insights and decisions.
• Supervise the production of marketing materials.

Skills

Numerical analysis

Data analysis

Marketing insight

Business intelligence

Effective communication

Job description

Overview

Indodana Finance is an OJK-licensed financial technology company that is leader in the Buy Now Pay Later solution. Our mission is to achieve financial inclusion by enabling lenders to provide financing to the 100 million underbanked Indonesians. Leveraging sophisticated big data and artificial intelligence technologies, we finance ten of thousands creditworthy borrowers every day. We have collaborated with partners such as BliBli, Tiket, Tokopedia, and more. With Indodana Finance, we provide consumers with financial flexibility and convenience by allowing them to make purchases and pay over time, thereby enhancing accessibility and improving the shopping experience.

Responsibilities

• Managing team of Marketers to help achieve company top level goal
• Perform Data Analysis to analyze and evaluate marketing spent effectiveness across all channels such as Offline, Online, Social Media, SEO, SEM
• Translating data into business insights and decisions (think: performance, data driven digital marketing)
• Supervise the production of written and visual materials based on your analysis and summarizing your findings for internal and our customer, including but not limited to blog posts, infographic, videos

Qualifications

• A results driven, independent thinker with superior numerical, analytical, and financial / economics / accounting skills combining with strong marketing insight.
• Experience working with data processing, integration or business intelligence
• Someone who can uncover and fully vet data sources to produce unimpeachable numbers-driven studies and to collaborate on analysis that are easy to understand.
• Particularly adept at explaining complicated topics in a truly accessible and engaging way.
• Energized by brainstorming and iterating on and developing social content/data marketing strategy.
• Eager to work in a creative and truly collaborative environment where smart experimentation is encouraged.

Bonus Points

• Created marketing portfolio before (KOL, social media, blog, infographics and videos)
• Experience in managing Digital Media campaign / account (App Install, SEO, SEM, Facebook, Twitter)