Head of Marketing at Havanna Reflexology

BP Consulting Group (BrandPartner) - Strategic Business Consultant; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A consulting firm is seeking a strategic marketing consultant in Surabaya. The ideal candidate will possess a marketing degree and 2-3 years of relevant experience, preferably in the hospitality sector. This role requires strong leadership skills and the ability to manage marketing campaigns effectively. Candidates must be women under 35 years old, with excellent communication skills in Indonesian and English.

Qualifications

• Women based in Surabaya, max 35 years old.
• 2-3 years experience in marketing, advertising, events, or related roles.
• Preferably experience in the Hospitality/Service Industry.

Responsibilities

• Planning and arranging strategic marketing plans.
• Coordinating marketing initiatives and campaigns.
• Engaging with customers, partners, and influencers.
• Providing updates on marketing performance.

Skills

Excellent leadership

Excellent communication in Indonesian and English

Attention to detail

Problem-solving skills

Strong analytical skills

Organizational skills

Collaboration with cross-functional teams

Ability to work in a fast-paced environment

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Job description

Responsibilities

Get ready to be involved, hands-on, building and growing great brands! You will be involved in managing marketing-operational needs of our client, Havanna Family Reflexology. Havanna Family Reflexology is a family reflexology founded in 2016. Currently, it has 7 outlets spread across East Java & Tangerang: 4 outlets in Surabaya, 1 outlet in Sidoarjo, 1 outlet in Malang, and 1 outlet in Gading Serpong. With years of experience, Havanna has always been committed to providing the best service and personal care so that customers can experience their wholesome rest.

Instagram: @havannareflexology

Responsibilities

• Planning & arranging strategic marketing plan according to predefined strategies.
• Coordinate the implementation of marketing initiatives, ensuring they are executed on time, within budget, and in line with brand guidelines.
• Planning & monitoring digital activities, promotions, and campaigns.
• Engage with customers, partners, and influencers fostering positive relationships and driving brand advocacy.
• Coordinate with external partners, such as brands, to ensure timely and effective execution of marketing campaigns.
• Monitoring promotional activities and events, including logistics coordination, vendor management, and on-site execution, to support marketing objectives.
• Work closely with internal stakeholders, such as operations, finance, purchasing, store leader, and customer service, to ensure alignment and integration of marketing efforts with overall business goals.
• Managing & arranging strategic plan for retention program & membership loyalty
• Provide regular updates and reports on the status and performance of marketing initiatives, including Budget Utilization, Timeline, CTR, CAC, mROI, Retention Rate, and NPS.

Requirements

• Women based in Surabaya, max 35 years old.
• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Preferably to have experience in Hospitality/Service Industry or related fields.
• Proven experience (2-3 years) in marketing, advertising, events, or related roles.
• Excellent leader & manager
• Excellent communication skills (verbal & written in Indonesian and English).
• Attention to detail, excellent problem solver, strong analytical, and organizational skill.
• Ability to work effectively in a fast-paced environment
• Ability to collaborate effectively with cross-functional teams.
• Ability to work with People & Performance Management.