Head of Marketing

Wellington College Independent School JakartaIndonesia; Tangerang; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading educational institution in Jakarta is seeking a Head of Marketing and Communications to develop and lead the school's marketing strategies, manage its brand, and drive student recruitment efforts. The ideal candidate will have substantial experience in marketing, brand management, and digital communications. This position offers the opportunity to impact the school's growth and engagement within the community.

Qualifications

• Experience in developing and leading marketing strategies.
• Strong capability in brand management and public relations.
• Proficiency in digital marketing, particularly social media and SEO.

Responsibilities

• Develop and lead the school’s overall marketing and communications strategy.
• Manage the WCIJ brand consistency and quality across channels.
• Drive student recruitment and retention efforts.
• Oversee digital marketing and content creation for various audiences.
• Manage public relations and partnerships.

Job description

Overview

Head of Marketing and Communications responsible for developing and leading the school's marketing and communications strategy, building the WCIJ brand, and supporting recruitment, engagement, and growth.

Responsibilities

• Develop and lead the school’s overall marketing and communications strategy.
• Build and manage the WCIJ brand across all channels, ensuring consistency and quality.
• Drive student recruitment campaigns, enrolment pipelines, and retention efforts.
• Oversee digital marketing efforts, including social media, SEO/SEM, website management, and email marketing.
• Lead content creation efforts (written, visual, and video) for internal and external audiences.
• Manage public relations, media engagement, and partnerships.
• Support event planning and execution for admissions, outreach, and community engagement.
• Collaborate closely with academic and operational leadership to align messaging and school positioning.
• Lead, mentor, and grow the Marketing team.