Growth & Acquisition Manager - AI Startup

Michael Page; Daerah Khusus Ibukota Jakarta; On-site; IDR 822.097.000 - 1.315.357.000; Full time

Job summary

A startup company in Jakarta is looking for a User Acquisition Specialist to drive growth through strategic planning and channel management. The ideal candidate has over 3 years of experience in user acquisition and growth marketing, and excels in data analysis and collaboration. This role offers a competitive salary, equity options, and a dynamic work environment.

Benefits

Competitive salary and equity options

Opportunity to shape growth

Dynamic and supportive environment

Qualifications

• Proven experience (3+ years) in a user acquisition or growth marketing role.
• Demonstrable experience managing paid advertising campaigns.
• Strong analytical skills and proficiency with analytics tools.

Responsibilities

• Develop and execute a user acquisition strategy.
• Manage and optimize paid and organic acquisition channels.
• Utilize data to identify growth opportunities and optimize campaigns.
• Collaborate with product, marketing, and engineering teams.

Skills

User acquisition

Growth marketing

Data analysis

A/B testing

Communication

Collaboration

Tools

Google Analytics

Amplitude

Mixpanel

Job description

Overview

• Be a founding team
• Equity

About Our Client

Our Client is a Startup company that leverages AI within the recruitment industry.

Job Description

Strategy & Planning: Develop and execute a comprehensive user acquisition strategy to drive new user sign-ups and conversions. This includes identifying target audiences, defining key performance indicators (KPIs), and setting growth goals.

Channel Management: Manage and optimize paid and organic acquisition channels, including but not limited to:

• Paid: Social media advertising (e.g., Facebook, Instagram, TikTok), search engine marketing (SEM/PPC), display advertising, and affiliate marketing.
• Organic: SEO, ASO (App Store Optimization), content marketing, partnerships, and viral loops.

Data & Analytics:

• Utilize data to identify growth opportunities, optimize campaigns, and make data-informed decisions.
• Set up, monitor, and analyze performance metrics across all channels (e.g., CAC, LTV, ROAS, conversion rates).
• A/B test different creatives, ad copy, landing pages, and user flows to improve performance.

Collaboration: Work closely with the product, marketing, and engineering teams to ensure a cohesive user journey and to align growth initiatives with product roadmap.

Budget Management: Manage and allocate the user acquisition budget effectively to maximize ROI.

Market Research: Stay up-to-date with the latest trends and best practices in user acquisition, digital marketing, and the competitive landscape.

The Successful Applicant

• Proven experience (3+ years) in a user acquisition, growth marketing, or a similar role, preferably at a startup or tech company.
• Demonstrable experience managing and optimizing paid advertising campaigns with a significant budget.
• Strong analytical skills and proficiency with analytics tools (e.g., Google Analytics, Amplitude, Mixpanel, etc.).
• Experience with A/B testing platforms and methodologies.
• Excellent communication and collaboration skills.
• A "hacker" mindset-curious, creative, and always looking for new ways to grow.
• Ability to thrive in a fast-paced, ambiguous, and dynamic startup environment.
• A passion for our product and a deep understanding of our target audience.

What’s on Offer

• Competitive salary and equity options.
• Opportunity to shape the growth of a fast-growing startup.
• A dynamic, supportive, and fun work environment.