Google Search Specialist

SEVEN Retail; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A retail company in Jakarta is seeking a Search Google Specialist to manage and optimize Google Ads and SEO efforts. The ideal candidate will develop strategies to enhance visibility and lead generation, utilizing data analysis and experimentation. Candidates should possess a Bachelor’s degree and have 2–4 years of experience in these areas. This role offers the opportunity to contribute to significant performance improvements through analytical insights.

Qualifications

• 2–4 years of hands-on experience in Google Ads and SEO strategy execution.
• Proven track record of improving conversion rates through CRO tactics.
• Solid understanding of performance marketing and user journey mapping.

Responsibilities

• Oversee key paid and organic search channels to drive growth.
• Create and execute search strategies targeting the right audience.
• Build and execute SEO improvement plans.
• Run systematic testing to continuously refine performance.
• Develop automated tools and dashboards to track performance.
• Deliver actionable performance reports with insights.

Skills

Google Ads optimization

SEO strategy execution

Data analysis

Conversion Rate Optimization (CRO)

A/B testing

Education

Bachelor’s degree in Marketing, Business, Data Analytics, or related field

Tools

Google Ads

GA4

Looker Studio

Google Sheets

Job description

The Search Google Specialist will oversee and optimize Google Ads (Search, PMAX) and SEO to drive growth in visibility, traffic quality, and lead generation. This role focuses on developing audience-first strategies, running data-driven experiments, improving website conversion performance, and building analytical dashboards to track and optimize results. The ideal candidate combines strategic thinking, technical expertise, and a strong analytical mindset to ensure continuous improvement across all search channels.

Job Descriptions

• Manage and Optimize Search Channels
  Oversee key paid and organic search channels — including Google Ads (Search, PMAX) and website SEO — ensuring consistent growth in visibility, traffic quality, and lead generation performance.
• Develop Audience-First Strategies
  Create and execute search strategies that target the right audience at every stage of their digital journey, leveraging insights from keyword intent, behavioral data, and conversion paths.
• Lead SEO and CRO Initiatives
  Build and execute SEO improvement plans (technical, on-page, off-page) and coordinate landing page CRO experiments (A/B testing, heatmap analysis, form optimization) to improve conversion efficiency.
• Drive Experimentation and Testing
  Run systematic testing across ad copy, bidding strategies, landing pages, and audience targeting — including keyword match types, RSAs, DSAs, and audience layering — to continuously refine performance.
• Build Analytical Tools and Dashboards
  Develop automated tools and dashboards using Google Sheets, Looker Studio, and GA4 to track SQRs, keyword performance, SEO rankings, and CRO impact. Use data to uncover growth opportunities.
• Own Reporting and Insights
  Deliver actionable performance reports (weekly, monthly, quarterly) with insights and recommendations for spend allocation, keyword expansion, and UX improvements. Share best practices across teams.
• Ensure Tracking and Data Integrity
  Oversee technical setup for tags, pixels, and conversion tracking across Google Ads, GA4, and the website to ensure accurate attribution and continuous feedback for optimization.

Job Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 2–4 years of hands‑on experience in Google Ads (Search, Display, PMAX) and SEO strategy execution.
• Proven track record of improving conversion rates through CRO tactics (landing page optimization, A/B testing, UX improvements).
• Solid understanding of performance marketing, keyword intent modeling, and user journey mapping.
• Experience managing campaigns across multiple locations or service verticals is a plus.