General Manager ( Digital Marketing )

PT Amoura Mitra Medika; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A healthcare clinic in Jakarta is seeking an experienced Digital Marketing Lead with at least 8 years in digital marketing, preferably in healthcare. The role involves designing marketing strategies, overseeing content production, optimizing SEO, monitoring lead quality, and preparing performance reports. Ideal candidates should possess a strong understanding of Google Ads, Meta Ads, and analytics tools, along with excellent leadership and problem-solving skills.

Qualifications

• Minimal 8 years of experience in Digital Marketing, preferably in healthcare/clinic.
• Able to read insights for optimizing KPIs (CPP, ROAS, engagement, conversion).
• Ability to work under pressure.

Responsibilities

• Design and evaluate digital marketing strategies to achieve targets.
• Oversee content production according to brand tone and health regulations.
• Optimize on-page and off-page SEO to increase organic traffic.
• Monitor lead quality and follow-up to improve patient arrival.
• Prepare monthly digital marketing performance reports.
• Research competitors and healthcare industry trends.

Skills

Google Ads

Meta Ads

SEO

Google Analytics

CRM

Omnichannel marketing

Data-driven analysis

Creative problem solving

Leadership skills

Education

S1 in Digital Marketing, Information Systems, Management or related field

Job description

Pendidikan minimal S1 (Digital Marketing, Sistem Informasi, Manajemen, atau bidang terkait). Pengalaman minimal 8 tahun di Digital Marketing (lebih disukai di industri kesehatan/klinik). Menguasai Google Ads, Meta Ads, SEO, Google Analytics, CRM, dan omnichannel marketing. Data-driven, mampu membaca insight untuk optimasi KPI (CPP, ROAS, engagement, conversion). Kreatif, problem solver, leadership skill, serta mampu bekerja di bawah tekanan.

Tanggung Jawab Utama:

• Merancang & mengevaluasi strategi digital marketing untuk mencapai target CPP, ROAS, growth, dan leads.
• Mengawasi produksi konten (artikel, foto, video, desain) sesuai brand tone & regulasi kesehatan.
• Optimasi SEO on-page & off-page untuk meningkatkan organic traffic. Integrasi efektif antara iklan, CRM, dan tim marketing.
• Monitoring kualitas leads & follow-up untuk meningkatkan kedatangan pasien.
• Membuat laporan bulanan kinerja digital marketing.
• Riset kompetitor dan tren industri healthcare.

Informasi Tambahan:

• Lamaran kamu akan mencakup pertanyaan-pertanyaan tentang gaji, kualifikasi, dan pengalaman.