Email Marketing Specialist

Hire Overseas; Remote; IDR 834.445.000 - 1.168.225.000; Full time

Job summary

A digital wellbeing brand seeks an Email Marketing Specialist to manage and optimize email campaigns using Klaviyo. This remote role requires 3-5 years of experience in email marketing with a focus on deliverability and retention metrics. The ideal candidate will have strong written communication skills and the ability to work within the London GMT time zone. Join a small team to help shape engagement strategies and impact growth.

Benefits

14 days of Paid Time Off annually

USD payment bi-monthly

Work directly with the founder

Qualifications

• 3–5 years of hands-on experience managing email campaigns, ideally for a subscription or DTC brand.
• Strong understanding of email deliverability, retention metrics, and lifecycle marketing.
• Available to work within the London GMT time zone.

Responsibilities

• Plan, schedule, and execute weekly newsletters, announcements, and promotional campaigns in Klaviyo.
• Audit campaigns for deliverability, open rates, and click performance.
• Report on campaign metrics, trends, and learnings — and turn insights into actionable next steps.

Skills

Klaviyo

Email campaign management

Analytical mindset

Written communication

Email performance metrics

Tools

Shopify

Job description

We’re looking for an Email Marketing Specialist who knows how to turn engagement into growth. You’ll take ownership of all things email — from strategy to execution — using Klaviyo to optimize campaigns, flows, and deliverability for a digital wellbeing brand. This is a hands‑on role for someone who understands email performance metrics, can write with clarity and warmth, and knows how to build systems that retain and re‑engage customers. You’ll be joining a small, collaborative team where your work directly impacts the business.

Why You’ll Want to Join

• You will be paid in USD (bi‑monthly: every 15th and 30th)
• Up to 14 days of Paid Time Off annually (starting Day 1)
• Observance of Holidays (based on your location)
• 100 % remote work setup (must be available during London GMT hours)
• Work directly with the founder and help shape the company’s communication strategy
• Be part of a purpose‑driven wellness brand helping people move, breathe, and feel better

What You’ll Work On

Email Campaigns and Strategy

• Plan, schedule, and execute weekly newsletters, announcements, and promotional campaigns in Klaviyo
• Review existing email flows (welcome, trial conversion, churn, win‑back) and optimize them for engagement and conversion
• Audit campaigns for deliverability, open rates, and click performance, making data‑driven improvements
• Maintain a consistent tone and style that aligns with the brand’s approachable, human voice

Retention and Lifecycle Optimization

• Identify customer journey opportunities across free trials, subscriptions, renewals, and reactivations
• Build, test, and refine automated flows based on behavior, segmentation, and lifecycle triggers
• Collaborate with the founder on campaign ideas and audience targeting strategies
• Report on campaign metrics, trends, and learnings — and turn insights into actionable next steps

Execution and Collaboration

• Manage all aspects of Klaviyo campaigns including setup, segmentation, testing, and analytics
• Work with the small internal team to source graphics and class updates (no heavy design work required)
• Keep the focus on clarity, deliverability, and value, not flashy templates or gimmicks
• Stay on top of email best practices, compliance, and platform changes

What You Bring

• 3–5 years of hands‑on experience managing email campaigns, ideally for a subscription or DTC brand
• Expert knowledge of Klaviyo including flows, segmentation, A/B testing, and reporting
• Strong understanding of email deliverability, retention metrics, and lifecycle marketing
• Analytical mindset — able to turn campaign data into practical strategy updates
• Excellent written communication with a brand‑aware, authentic tone
• Available to work within the London GMT time zone
• Organized, self‑motivated, and comfortable managing multiple campaigns at once

Nice to Have

• Experience with wellness, lifestyle, or fitness subscription brands
• Familiarity with Shopify and customer lifecycle integrations
• Understanding of conversion copywriting or light HTML editing for email customization
• Knowledge of churn reduction and reactivation strategies

How to Apply

Please include:

• Your updated resume highlighting Klaviyo and email marketing experience
• A short 1–2 minute Loom video introducing yourself and describing your approach to optimizing email engagement and retention
• 2–3 examples of campaigns, flows, or performance reports you’ve worked on

Only candidates who submit a Loom video will move forward.

If you’re an analytical, brand‑aware marketer who knows Klaviyo inside out and loves turning insights into results, this is your chance to help a growing digital wellness brand connect meaningfully with its community.

Application Process Overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

• Initial Application – Submit your application and complete our pre‑qualifying questions
• Video Introduction – Record a video introduction to showcase your communication skills and work experience
• Role‑Specific Assessment – Complete a homework assignment tailored to the position (if applicable)
• Recruitment Interview – Initial screening with our talent team
• Executive Interview – Meet with senior leadership to discuss role alignment
• Client Interview – Final interview with the client team you’d be supporting
• Background & Reference Check – Professional reference verification
• Job Offer – Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We’ll keep you informed throughout the process and provide feedback at each step.