Digital Marketing Leader

Pengiklan Anonim; Pluit; On-site; IDR 100.000.000 - 150.000.000; Full time

Job summary

A leading digital marketing firm in Indonesia is seeking a Digital Marketing Manager to define strategies across all channels and lead a high-performing team. The ideal candidate will have over 5 years of experience in digital marketing, with significant expertise in managing budgets and leading teams. This role offers the opportunity to present insights and recommendations to senior management, driving data-driven decisions for success.

Qualifications

• 5+ years of progressive experience in Digital Marketing.
• 2+ years in a leadership or managerial capacity.
• Expert proficiency in paid media platforms.

Responsibilities

• Define the strategy for all digital channels aligned with revenue goals.
• Lead, mentor, and manage the digital marketing team.
• Plan and manage the digital marketing budget effectively.
• Establish KPIs and monitor campaign performance.

Skills

Digital Marketing Strategy

Team Leadership

Budget Management

Performance Analysis

Data-Driven Decision Making

Education

Bachelor's Degree in Marketing, Business, or a related field

Tools

Google Ads

Meta Ads

Google Analytics 4

Job description

Strategy Setting: Define the overarching strategy for all digital channels (SEO, SEM, Social Media, Content, Email) aligned with revenue goals.

Team Leadership: Lead, mentor, and manage the digital marketing team, ensuring high performance and efficiency.

Budget Management: Plan, allocate, and manage the entire digital marketing budget effectively to optimize costs and results.

Performance Oversight: Establish KPIs, monitor all campaign performance, and direct data analysis (using GA4/Analytics) to drive data-driven decisions.

Reporting: Present comprehensive performance reports, insights, and strategic recommendations to Senior Management.

Required Qualifications

Bachelor's Degree in Marketing, Business, or a related field.

Minimum 5+ years of progressive experience in Digital Marketing.

Minimum 2+ years in a leadership or managerial capacity.

Expert proficiency in paid media platforms (Google Ads, Meta Ads) and achieving high ROAS.

Deep knowledge of SEO/SEM, Content Strategy, and CRO.

Mastery of Google Analytics 4 for advanced performance tracking and reporting.

Proven ability to manage budgets, lead a team, and communicate strategic vision effectively to stakeholders.