CRM Marketing Automation & Engagement

PT Astra Digital Arta(AstraPay); Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading digital payment company in Jakarta is seeking a CRM Analyst to manage customer lifecycle campaigns across various channels. Candidates should have a Bachelor’s degree and proven experience in CRM or marketing automation. Strong analytical skills and communication proficiency in English and Indonesian are required for this role.

Qualifications

• Relevant experience in managing customer engagement campaigns using CRM and marketing automation platforms.
• Strong analytical skills to generate actionable insights.
• Good communication skills in English and Indonesian.

Responsibilities

• Manage end-to-end customer lifecycle campaigns across multiple CRM channels.
• Design targeted campaigns based on customer data and insights.
• Monitor and evaluate campaign performance to improve engagement.

Skills

Customer engagement

Data analysis

Problem-solving

Communication skills

Education

Bachelor’s degree in a relevant field

Tools

CRM/marketing automation tools

Job description

Key Responsibility

• Manage end-to-end customer lifecycle campaigns across multiple CRM channels (push, email, in-app, SMS, WhatsApp).
• Design and implement targeted campaigns based on customer data and behavioral insights.
• Monitor and evaluate campaign performance to improve engagement and retention.
• Conduct A/B testing and optimize customer journeys across channels.
• Collaborate with data, marketing, and product teams to align CRM strategy with business goals.
  
  

Minimum Qualifications

Job Description:

We are looking for a CRM Analyst with relevant experience in managing customer engagement campaigns using CRM and marketing automation platforms. This role will focus on customer segmentation, personalized communication, and campaign optimization to drive retention and growth.

Job Requirements

• Bachelor’s degree in a relevant field (Industrial Engineering, Information Systems, Marketing, Business, Computer Science, or similar).
• Proven experience in CRM, customer engagement, or marketing automation.
• Strong analytical and problem-solving skills with ability to generate actionable insights.
• Good communication skills in English and Indonesian.
• Detail-oriented, customer-focused, proactive, and adaptable to a fast-paced environment.
• Experience with CRM/marketing automation tools such as MoEngage, Braze, Salesforce Marketing Cloud, or similar will be a strong advantage.