CRM Loyalty Program Development & Management

PT Astra Digital Arta(AstraPay); Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading digital finance company in Jakarta is seeking a CRM Analyst to manage and develop loyalty programs aimed at increasing customer engagement. The ideal candidate will possess strong analytical skills, experience in program management, and proficiency in stakeholder communication. Join a team focused on enhancing customer satisfaction through innovative loyalty strategies.

Qualifications

• Proven experience in loyalty program management.
• Strong analytical skills with the ability to interpret data.
• Excellent stakeholder management and communication skills.

Responsibilities

• Plan, manage, and monitor loyalty programs.
• Develop strategies to enhance program effectiveness.
• Analyze program performance and provide insights.

Skills

Analytical skills

Stakeholder management

Customer-oriented

Innovative thinking

Education

Bachelor’s degree in Business, Marketing, Industrial Engineering, Information Systems

Tools

Loyalty platforms

Rewards management systems

Job description

Overview

We are seeking a CRM Analyst with relevant experience in managing and developing loyalty programs. This role will be responsible for planning, executing, and optimizing loyalty initiatives to increase customer value and strengthen engagement.

Responsibilities

• Plan, manage, and monitor loyalty programs to improve customer retention and satisfaction.
• Develop strategies to enhance program effectiveness and customer lifetime value.
• Collaborate with internal teams and partners to expand program benefits and strengthen the loyalty ecosystem.
• Analyze program performance and provide insights for continuous improvement.
• Drive customer experience excellence through innovative loyalty offerings.

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Industrial Engineering, Information Systems, or related field.
• Proven experience in loyalty program management, customer engagement, or related areas.
• Strong analytical skills with ability to interpret data and measure program performance.
• Excellent stakeholder management and communication skills.
• Customer-oriented, innovative, and able to work collaboratively across teams.
• Hands-on experience with loyalty platforms, rewards management, or incentive program systems will be a strong advantage.