CRM Loyalty Program Development & Management

PT Astra Digital Arta(AstraPay); Daerah Khusus Ibukota Jakarta; On-site; IDR 494.559.000 - 741.840.000; Full time

Job summary

A digital payment solutions provider in Jakarta is seeking a CRM Analyst to manage and develop loyalty programs aimed at enhancing customer retention and satisfaction. The ideal candidate holds a relevant degree and has proven experience in loyalty program management. Strong analytical and stakeholder management skills are essential. This role offers a collaborative environment focused on innovative loyalty initiatives.

Qualifications

• Proven experience in loyalty program management, customer engagement, or related areas.
• Strong analytical skills to interpret data and measure program performance.
• Hands-on experience with loyalty platforms or incentive program systems is advantageous.

Responsibilities

• Plan and manage loyalty programs to improve retention and satisfaction.
• Develop strategies to enhance program effectiveness and customer value.
• Collaborate with teams to expand program benefits.

Skills

Analytical skills

Stakeholder management

Communication skills

Customer-oriented

Innovative thinking

Education

Bachelor’s degree in Business, Marketing, Industrial Engineering, Information Systems

Tools

Loyalty platforms

Rewards management systems

Job description

Job Description

We are seeking a CRM Analyst with relevant experience in managing and developing loyalty programs. This role will be responsible for planning, executing, and optimizing loyalty initiatives to increase customer value and strengthen engagement.

Key Responsibilities

• Plan, manage, and monitor loyalty programs to improve customer retention and satisfaction.
• Develop strategies to enhance program effectiveness and customer lifetime value.
• Collaborate with internal teams and partners to expand program benefits and strengthen the loyalty ecosystem.
• Analyze program performance and provide insights for continuous improvement.
• Drive customer experience excellence through innovative loyalty offerings.
  
  

Minimum Qualifications

Job Requirements:

• Bachelor’s degree in Business, Marketing, Industrial Engineering, Information Systems, or related field.
• Proven experience in loyalty program management, customer engagement, or related areas.
• Strong analytical skills with ability to interpret data and measure program performance.
• Excellent stakeholder management and communication skills.
• Customer-oriented, innovative, and able to work collaboratively across teams.
• Hands-on experience with loyalty platforms, rewards management, or incentive program systems will be a strong advantage.