Copywriter Ads

PT. Indonesia Premium Goods (Elvicto & Iswhite); Kayuringinjaya; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading personal care company in Indonesia is seeking an experienced Copywriter to develop and execute creative copy strategies for digital advertising. Responsibilities include writing compelling ad copy, optimizing for performance, and collaborating with design teams. The ideal candidate has a Bachelor's degree in Marketing or a related field, with a minimum of 3 years of experience in copywriting and a strong understanding of digital marketing channels.

Qualifications

• Minimum 3 years of proven experience as a Copywriter or Digital Copywriter.
• Ability to craft engaging and persuasive ad copy.
• Understanding of audience targeting and campaign optimisation.

Responsibilities

• Develop and execute creative copywriting strategies for digital advertising and sales.
• Write and edit compelling ad copies that drive conversions.
• Collaborate with the design team for cohesive ad visuals and copy.

Skills

Creative copywriting

Digital marketing knowledge

SEO best practices

Team collaboration

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Tools

Content management systems

Digital advertising platforms

Job description

Responsibilities

• Develop and execute creative copywriting strategies for digital advertising and sales.
• Write and edit compelling ad copies, headlines, and calls-to-action that communicate brand messaging and drive conversions.
• Optimize ad copy based on A/B testing and performance analytics to improve campaign effectiveness.
• Stay up-to-date with industry trends, best practices, and emerging copywriting techniques.
• Collaborate with the design team to ensure ad visuals and copy are cohesive and impactful.
• Contribute to the development of the company's overall content and marketing strategy.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum 3 years of proven experience as a Copywriter or Digital Copywriter.
• Demonstrated ability to craft engaging, persuasive, and conversion-focused ad copy.
• Understanding of digital marketing channels, audience targeting, and campaign optimisation.
• Familiarity with SEO best practices and their application in copywriting.
• Proficiency in using content management systems and digital advertising platforms.
• Ability to work collaboratively in a team and adapt to changing priorities.

Company Information

PT. Indonesia Premium Goods (IPG) stands at the forefront of the personal care industry in Indonesia. With a focus on innovation, sustainability, and global appeal, IPG has carved a unique niche in the skincare, perfume, and body care market. The company prides itself on its Indonesian heritage while making significant strides in the international arena.

Company Values:

• Quality
• Sustainability
• Diversity & Inclusivity
• Education