Campaign Strategist

PT Vortex Buana Edumedia; Umbulharjo; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading digital marketing agency in Yogyakarta is looking for a Campaign Strategist to oversee cross-channel marketing campaigns. This role includes strategic planning, budget management, and performance analysis to achieve customer acquisition goals. Candidates should have 3-5 years of experience in digital marketing and relevant certifications.

Qualifications

• 3-5 years of experience in Digital Marketing, Campaign Strategy, or Performance Marketing.
• Proven experience in managing end-to-end campaigns.
• Hands-on experience managing digital advertising budgets across channels.

Responsibilities

• Develop campaign frameworks and measure campaign goals.
• Manage campaigns as projects with timelines and resource allocation.
• Oversee optimization of targeting, bidding, and channel mix.

Skills

Digital marketing strategy

Campaign analytics

Budget management

Cross-functional collaboration

Project management

Data analysis

Education

Bachelor's degree in Marketing or relevant fields

Digital marketing certifications (Google Ads, Meta Blueprint, etc.)

Tools

Google Ads

Meta Ads Manager

Trello

Asana

Excel/Spreadsheets

Job description

Overview

The campaign Strategist is responsible for designing, directing, and optimizing cross-channel marketing campaigns (performance ads, social media, influencer, PR). Each campaign is managed as an end-to-end project, starting from planning, coordination, execution, monitoring, through evaluation.

This role focuses on strategic oversight with authority in ad budget management, performance analysis, and cross-team orchestration to achieve key business objectives: customer acquisition and lead generation.

Key Responsibilities

• Strategic Planning & Framework
  • Develop campaign frameworks (theme, objectives, timeline, budget, scope).
  • Translate business targets into measurable campaign goals.
  • Create creative and execution briefs for relevant teams (ads, social, design, PR).
• Project Management
  • Manage campaigns as projects: create project plans, timelines, resource allocation, milestone tracking, and risk management.
  • Ensure campaigns are executed on time, within scope, and within budget.
  • Coordinate cross-functional stakeholders as the campaign project owner.
  • Conduct post-mortem reviews for each campaign (lessons learned, best practices).
• Budget & Performance Ads Management
• Manage and allocate advertising budgets (Google, Meta, TikTok).
• Oversee optimization of targeting, bidding, and channel mix.
• Ensure cost efficiency for acquisition (CPL, ROAS).
• Analytics & Insights
  • Build campaign dashboards/reports (CPL, Conversion Rate, CTR, ROAS).
  • Deliver data-driven insights and recommendations.
  • Evaluate campaign effectiveness and suggest iterations.
• Cross-Channel Orchestration
• Align campaign messages, narratives, and visuals across all channels (ads, social media, influencer, PR).
• Market & Competitor Analysis
• Monitor industry trends, competitor activities, and benchmarking.
• Identify new campaign opportunities for growth.

Job Requirements

• Bachelor's degree in Marketing, Communications, Business, Management, or other relevant fields.
• Preferably holds digital marketing certifications (Google Ads, Meta Blueprint, TikTok Ads, HubSpot, or equivalent).
• 3-5 years of experience in Digital Marketing, Campaign Strategy, or Performance Marketing.
• Proven experience in managing end-to-end campaigns (planning, execution, analytics).
• Hands-on experience managing digital advertising budgets across multiple channels (Google Ads, Meta/Facebook, TikTok).
• Experience in project management (managing timelines, resources, milestones, and stakeholders).
• Previous cross-functional collaboration experience (social media, creative, PR, sales, product, etc.).
• Proficiency in Google Ads, Meta Ads Manager, and TikTok Ads.
• Ability to analyze data from Google Analytics, Ads Manager, Data Studio/Looker, Excel/Spreadsheets, or BI tools.
• Familiar with project management tools such as Trello, Asana, Monday.com, or Notion.
• Strong understanding of how to craft consistent campaign messaging across channels (ads, social media, influencer, PR).
• Ability to derive insights from campaign data and translate them into actionable strategies.
• Capable of turning business objectives into measurable campaign strategies.
• Strong analytical skills with the ability to identify patterns and generate actionable insights.
• Able to present strategies and insights clearly to top management.
• Strong cross-team collaboration skills (ads, social media, design, PR, sales).
• Disciplined in managing campaigns as projects with clear timelines and budgets.
• Creative problem-solver when facing campaign challenges.
• Quick to adapt to digital marketing trends and platform algorithm changes.