Brand & Product Marketing Manager

PT Aplus Pacific; Jakarta Utara; On-site; IDR 150.000.000 - 250.000.000; Full time

Job summary

A local manufacturer of building materials seeks a Brand & Product Marketing Manager to manage brand image and marketing strategies. This role involves market research, creating campaigns, and collaborating with various departments. The ideal candidate has 5+ years in FMCG, a degree in Marketing, and strong analytical skills. Work will be conducted on-site in Jakarta Utara.

Qualifications

• At least 5 years of work experience in FMCG Industry.
• Proven experience in branding, planning, organizing, data analysis, and market survey.
• Strong understanding of marketing principles & best practices.

Responsibilities

• Analyze consumer trends and predict future trends.
• Develop and implement brand strategies that resonate with the target audience.
• Create and manage marketing campaigns across various platforms.
• Manage budgets and a team of junior assistants.
• Organize events such as product launches, exhibitions, and photo shoots.

Skills

Strong analytical skills

Exceptional creativity

Excellent communication skills

Ability to work collaboratively

Education

Bachelor's degree in Marketing

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Canva

Job description

Overview

A brand & product marketing manager is responsible for managing a company's brand image and marketing strategies. They work to build a positive brand perception with consumers to increase customer loyalty and profitability.

Responsibilities

• Market research: Analyze consumer trends and predict future trends
• Brand strategy: Develop and implement brand strategies that resonate with the target audience
• Marketing campaigns: Create and manage campaigns across print, broadcast, and online platforms
• Budgeting: Manage budgets and a team of junior assistants
• Events: Organize events such as product launches, exhibitions, and photo shoots
• Competitor analysis: Monitor competitors and conduct competitive analysis
• Sales and customer feedback: Review sales data and customer feedback
• Communication: Communicate with company executives, marketing personnel, and public figures
• Collaboration: Collaborate with various departments such as marketing, advertising, product development, and sales

Qualifications & Skills

• Strong analytical skills
• Exceptional creativity
• Excellent communication and interpersonal skills
• Ability to work collaboratively in a team environment
• At least 5 years of work experience in FMCG Industry
• Proven experience in Branding, Planning, Organizing, Data Analyst, and Market Survey
• Strong understanding of marketing principles & best practices
• Proven ability to develop and execute successful marketing campaigns
• Bachelor's degree in Marketing
• Excellent analytical & problem-solving skills
• Proficiency in Microsoft Word, Excel & PowerPoint, and Canva
• Excellent attention to detail & creative and innovative thinking
• Work from office

Company

PT. APLUS Pacific is a locally owned manufacturer providing innovative solutions for building materials. Starting up as a sole distributor with 15 employees in year 2000, we managed to grow as one of the dominant players in the market today with 4 manufacturing facilities spread across Indonesia. Currently we supply several products including Gypsum based building materials, light steel products, cement fiber board and other interior construction accessories. Our vision is to be the most trusted and reliable brand for building materials in Indonesia and the global market. We also believe in providing the best value for our customers through creating quality products that is affordable and sustainable in building homes.