Brand Marketing Lead

Jaggara; Kota Bandung; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading B2B software firm based in Bandung is seeking a Brand Marketing Lead to manage product positioning and communications. This role involves creating brand narratives, optimizing marketing strategies, and driving revenue support across various channels. Candidates should have 2-5 years of relevant experience, excellent storytelling skills, and the ability to collaborate cross-functionally. The role offers a monthly salary between IDR 15,000,000 and 25,000,000, with significant growth opportunities in a collaborative work environment.

Qualifications

• 2–5 years of experience in brand, content, or digital marketing, preferably B2B software.
• Strong copywriting, storytelling, and messaging skills are crucial.
• Experience running inbound marketing programs and managing campaigns.

Responsibilities

• Own brand positioning, narrative, and messaging pillars.
• Lead the brand strategy across all marketing channels.
• Develop and execute inbound brand strategy across multiple platforms.

Skills

Copywriting

Storytelling

Email marketing

Social media management

Community engagement

Tools

Email marketing tools

CMS platforms

Basic analytics tools

Job description

Overview

Jaggara builds and operates a portfolio of U.S.-based B2B software companies, including accounting- and operations-heavy SaaS products. We work with lean teams and focus on clarity, execution, and real customer impact.

Role Overview

We are looking for a Brand Marketing Lead to own how our products are positioned, communicated, and experienced across the full funnel — from first impression to customer trust and revenue support.

Brand Marketing Lead

📍 Bandung – Dago

🕘 Full-Time | On-site

About Jaggara

Jaggara builds and operates a portfolio of U.S.-based B2B software companies, including accounting- and operations-heavy SaaS products. We work with lean teams and focus on clarity, execution, and real customer impact.

We are looking for a Brand Marketing Lead to own how our products are positioned, communicated, and experienced across the full funnel — from first impression to customer trust and revenue support.

What You Will Do

This role owns full-funnel brand and inbound marketing across multiple U.S.-focused software brands.

You will shape how each company shows up across websites, campaigns, content, email, communities, and go-to-market materials, connecting positioning, storytelling, and performance to drive awareness, sign-ups, and revenue.

This is a strategy + execution role. You will plan the work, but you will also do the work — especially in areas where dedicated sales or marketing resources do not yet exist. You will partner closely with sales, account management, product, and operations to keep the company speaking with one clear voice.

Key Responsibilities

1. Brand Strategy & Stewardship
   • Own and evolve brand positioning, narrative, and messaging pillars
   • Ensure brand consistency across all external touchpoints:
   • Website and product marketing pages
   • Email, social media, and content
   • Sales, partner, and customer-facing materials
   • Events and campaigns
   • Maintain and update brand guidelines (voice, tone, visual identity)
   • Lead periodic brand refreshes as products, ICPs, or strategy evolve
   • Act as the internal brand editor, reviewing and improving messaging from other teams
2. Website Messaging & Direction
   • Own the website messaging architecture (homepage, product pages, integrations, pricing, about)
   • Write, edit, and manage website copy that is on-brand, clear to ICPs, and conversion-focused
   • Partner with UI/UX designers and developers to ship new pages and improvements
   • Use performance signals (traffic, CTRs, funnel drop-offs) to refine messaging
3. Brand & Inbound Marketing
   • Develop and execute inbound brand strategy across: Email, Content, Social media, Webinars, Communities, Offline events
   • Build awareness, trust, and top-of-funnel momentum
   • Define and protect the company’s market voice and narrative
4. Content & Messaging
   • Create and manage: Positioning statements, Taglines, Campaign messaging, Case studies and customer stories
   • Own the editorial and content calendar
   • Coordinate with design to produce high-quality assets
   • Ghostwrite or edit content for founders or executives when needed
5. Email Marketing & Automation
   • Own email marketing strategy and execution
   • Segment audiences and design nurture sequences
   • Optimize campaigns based on engagement and conversion data
6. Community, Events & External Communications
   • Build and engage online communities
   • Plan and host: Webinars (often with sales or product), Offline networking or co-marketing events
   • Own customer and market communications: Newsletters, Product announcements, Company updates
   • Translate product changes into customer-friendly value messaging
7. Sales & Customer-Facing Collateral
   • Produce and maintain brand-aligned GTM assets: Pitch decks, One-pagers, Solution briefs, Partner collateral, Competitive positioning narratives
   • Help sales and customer teams communicate the product consistently
8. Measurement & Iteration
   • Track and report on KPIs such as: Sign-ups, Engagement, Conversion rates, Newsletter performance, Campaign reach
   • Manage the brand marketing budget
   • Use insights and feedback from sales, CS, and prospects to refine strategy

Who You Are

• 2–5 years of experience in brand, content, or digital marketing
• (B2B software or SaaS experience strongly preferred)
• Strong copywriting, storytelling, and messaging skills
• Experience running inbound programs across: Email, Content, Social media, Communities and/or events
• Comfortable owning campaigns end-to-end
• Familiar with: Email marketing / automation tools, CMS platforms, Basic analytics tools
• Thrive in lean teams
• Willing to roll up your sleeves, comfortable filling gaps, able to balance strategy with hands-on execution
• Excellent collaborator with cross-functional experience with: Sales, Product, Operations, Account management
• Fluent in English (written and spoken)

What Success Looks Like

• The company sounds like one clear voice, not multiple departments
• Prospects quickly understand who we are, who we’re for, and why we win
• Website and communications support sales, not create confusion
• Brand marketing improves trust, awareness, and top-of-funnel performance

Compensation & Benefits

• Salary: IDR 15,000,000 – 25,000,000 per month (gross), depending on experience
• Stable, long-term role with growth opportunities
• Direct exposure to U.S.-based software businesses
• Professional, collaborative work environment
• Full-time, on-site role in our Dago, Bandung office

How to Apply

Please submit:

• Your CV
• A short note describing your brand or inbound marketing experience
• Examples of campaigns, content, or websites you’ve worked on (if available)