BRAND MANAGER

PT Dami Sariwana (Tangerang Selatan); Tangerang Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A company in the health and wellness sector is seeking an experienced Brand Manager to develop and strengthen its health, food, and herbal product brands. The role requires formulating brand strategies, managing product innovation, and executing marketing campaigns effectively. Candidates must have at least 5 years of experience in brand management and a strong understanding of health and wellness trends. This position offers a chance to make a significant impact on brand growth.

Qualifications

• Minimum 5 years of experience as a Brand Manager/Marketing in health, herbal, supplement, or FMCG industry.
• Understanding herbal trends and wellness lifestyles.
• Thoroughly review product claim regulations and advertising materials.

Responsibilities

• Develop brand strategies including positioning and key messaging.
• Manage innovation and product development from ideation to launch.
• Conduct market analysis and competitor analysis.

Skills

Analytical skills

Creativity

Leadership

Brand strategy

Digital campaign management

Education

Bachelor's degree in Marketing, Communications, Business, Pharmacy, Food Technology

Job description

Brand Manager – Health, Food & Herbal Products

Job Description We are looking for an experienced Brand Manager to develop and strengthen health, food, and herbal product brands. This role is responsible for formulating brand strategies, managing product innovation, and executing effective and compliant marketing campaigns. This position requires strong analytical skills, creativity, and leadership to work across teams.

Responsibilities

• Develop brand strategies including positioning, target audience, and key messaging.
• Manage innovation and product development (from ideation and research to launch).
• Develop marketing campaign strategies (offline & online).
• Direct the creation of promotional materials that comply with BPOM regulations and health advertising standards.
• Manage digital marketing activities, educational content, and collaborations with KOLs/Influencers. Manage marketing budget allocation and effectiveness.
• Conduct market analysis, natural health trends, and competitor analysis for strategic recommendations.
• Coordinate with R&D, Sales, Creative, and other teams to ensure execution is on schedule.
• Maintain consistency with brand guidelines and brand identity.

Qualifications

• Minimum Bachelor's degree in Marketing, Communications, Business, Pharmacy, Food Technology, or a related field.
• Minimum 5 years of experience as a Brand Manager/Marketing in the health, herbal, supplement, or FMCG industry.
• Understanding herbal trends, wellness lifestyles, processed foods, and supplement categories.
• Proficient in brand strategy, market analysis, and consumer insights.
• Experienced in managing digital campaigns, KOLs, and content marketing.
• Thoroughly review product claim regulations, BPOM, and advertising materials.
• Possessing leadership skills, good communication abilities, and the ability to coordinate across teams.
• Understanding the customer journey and marketing funnel.
• NPD (New Product Development) experience is an added value.

Key Performance Indicators (KPI)

1. Increased brand awareness, engagement, and brand preference.
2. Brand sales growth and market share.
3. Successful launch of the new product according to the initial timeline and targets.
4. Budget effectiveness and ROI/ROAS achievement. KOL performance, digital content, and campaign funnel.
5. BPOM regulations compliance & Health advertising.
6. The cross-team project was completed on time.