Brand Manager

PT INDO ARLOJI PERKASA; Jakarta Utara; On-site; IDR 10.000.000 - 15.000.000; Full time

Job summary

A marketing firm in Jakarta Utara seeks a Brand Marketer to manage the Suunto portfolio, drive brand strategy, and oversee integrated marketing communications. Candidates should have 3-5 years of experience in Consumer Brand Marketing, ideally in FMCG or sports-related fields, and must be fluent in both English and Bahasa Indonesia. Proficiency in Microsoft Excel and PowerPoint is required, with a passion for sports considered a plus.

Qualifications

• 3-5 years of experience in Consumer Brand Marketing, preferably in FMCG.
• Experience in sports retail or technology-related industry is a plus.
• Experience in media or advertising agency preferred.

Responsibilities

• Develop short-term growth strategies.
• Execute communication plans working with media agencies.
• Manage external agencies to meet campaign deliverables.
• Implement and monitor brand guidelines.
• Develop consumer marketing launch plans.

Skills

Drive for Excellence

Accountability

Fluent in English

Fluent in Bahasa Indonesia

Analysis of competitive landscape

Education

Degree in Business/Marketing/Commerce

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

As a brand marketer, you are accountable to effectively manage Suunto portfolio by leading brand development plan & strategy, revenue growth management strategy, research and insights, future category opportunities and integrated marketing communication activation in support of the direct line manager and aligned with total company growth objectives.

DUT AND RESPONSIBILITIES

• Develop short term growth strategies. Ability to take initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape.
• Comprehend and able to identify a competitive potential insight that is unique and opportunistic and executing actionable plan.
• 3) Media & Communication Plan
• Execute plan of A&P spend for product’s ATL communication, working together with Media/Digital Agency to ensure timeliness.
• 4) Marketing Launch Plans
• Develop consumer marketing launch plans for all new product innovations, product re-launches or category thematic campaigns, in a timely and accurate manner.
• Owning end-to-end campaign execution, including the development of marketing briefs that define objective, success metrics, target audience, communication strategy and amplification tactics.
• Developing program and campaign scorecards, tracking results and providing updates; using campaign and pipeline data to identify trends and opportunities.
• Lead point of contact for cross functional team on providing information, planning, task segregation for the campaigns.
• Key point of contact to manage external agencies/ business partners to meet the campaign deliverables.
• 5) Market Research
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• Execute and value add to research projects planned in support of community manager.
• 6) Brand Image & Brand standard
• Implement brand guidelines and act as key gatekeeper for all product brand equity materials communicated internally and externally.
• 7) Finance & Budgeting
• Financial savvy – able to comprehend P&L and seek opportunities to continuously improvement cost efficiency.
• Accountable for product segment A&P spending, product launch demand forecast planning, annual budget planning process and budget reviews.
• Accountable for business performance, product promotion cycle, ensuring sales campaigns are being delivered in conjunction with account strategy and business objectives.
• 8) Team management
• Self-initiative to own career development plan.
• Courage & actively give and seek for feedback from line manager and colleagues.
• 9) Products and Distribution Channel
• Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share.
• Demonstrate the highly effective communication within the cross-function (with Client, Wholesale team, Retail team, Logistic, Finance) to ensure the highest business result achieved.
• Complete standard reporting templates as required by product assigned in timely and data accurate manner.
• To perform any ad-hoc duties assigned from time to time.
• Responsible for controlling order and analysing stocks, best seller and slow seller.
• Control and check various Suunto channel.
• Develop POS monobrad, 3C store, gadget store, and dealer watch store.
• 10) Event
• Responsible to increase brand awareness through event and sponsorship or Joint event with other sponsorship.

MINIMUM JOB REQUIREMENTS

EDUCATION

• A Degree holder in Business/ Marketing/ Commerce or its equivalent.

RELATED WORK EXPERIENCE & COMPETENCIES

• background sport retail industry
• With at least 3-5 years of Consumer Brand Marketing experience within the similar capacity of FMCG preferred (sports or technology related industry a plus).
• Experience in media or advertising agency is preferred.
• Fluent in English & Bahasa Indonesia both spoken and written.
• Microsoft Excel & Power Point savvy.
• Enthusiastic about sports and lifestyle (with hiking experience is a plus)

BEHAVIORAL COMPETENCIES

• Drive for Excellence
• Accountability