Sales Director jobs in United Kingdom

Location: Chester/ Hybrid • Team: Finance | Reports to: Group Chief Financial Officer • Salary: Circa £115,000+ benefits DOE

At Forge Holiday Group, we don’t just do holidays, we create memories. With market-leading brands like Sykes Holiday Cottages, Forest Holidays, and Bachcare in New Zealand, we’re 1,700+ strong and powered by four values: One Business, Keep it Simple, Grow & Learn, Sustainable Impact.

Finance Leadership with Purpose

We are now seeking an exceptional Group Commercial Finance Director to join our leadership team. This pivotal role will drive both the strategic and financial performance of the Group, combining commercial finance, FP&A, and transformation leadership.

Influence: A seat at the leadership table to set strategy & drive growth

Leadership: Supportive, visionary C-suite who back your success

Culture: People-first, values-driven, creativity & integrity at the core

Impact: Freedom & resources to lead meaningful change

You will be the key finance partner to the Board, investors, and operational leaders — ensuring that strategy, execution, and outcomes are fully aligned. You will also lead our Transformation Office, shaping initiatives that deliver long-term value, growth, and sustainable impact.

• Leading the financial planning cycle and commercial finance team providing data-driven commercial insight to drive value
• Leading and overseeing the Group transformation office and initiatives with measurable impact on value creation
• Shaping strategic projects and investment cases
• Provide the CFO and Board with data-led insight and options to support decision-making
• Building, mentoring, and inspiring a high-performing finance team

• A strategic, commercially minded finance leader with a track record in PE-backed, growth, and change environments
• Proven track record of driving performance across matrixed or multi-brand business
• Strong commercial acumen with the ability to challenge and partner business leaders whilst maintaining strong relationships
• Experience influencing Boards and senior stakeholders with data-led insights
• Data-fluent, with experience using analytics to guide decision-making and track performance against strategic KPIs
• High EQ as well as IQ — building a strong, performance-driven culture
• Track record of building and developing high-performing, cross-functional teams desirable
• Familiarity with enterprise-wide transformation programs, digital initiatives, or change management frameworks, desirable
• Experience with pricing, market expansion, or new product launch strategies, desirable

• Annual STIP Company-wide Bonus Scheme offering up to an additional 30% of your salary through our performance-based bonus program
• 33 days holiday (incl. bank hols) + extra days for long service
• Your birthday off
• 2 paid volunteering days
• Enhanced Maternity and Paternity Leave - (24 weeks maternity, 3 weeks paternity at 100% pay)
• B Corp certified – we care about people & planet
• Exclusive holiday discounts for you, friends, and family
• Wellbeing perks, gym access at HQ, health cash plan
• Hybrid working & on-site parking

We’re all about diversity, inclusion, and bringing your authentic self to work. Need adjustments for the recruitment process? Just ask.

We are more than a holiday group. We’re committed to making a difference:

• Reduce carbon emissions by 50% by 2030
• Inspire 100% of our team to volunteer annually
• Enable disadvantaged families to enjoy holidays every year

Join us in shaping the future of UK holidays — and creating impact that lasts.

Apply now and help us deliver unforgettable escapes while driving sustainable growth.