Programmatic Account Director

ESSENCEMEDIACOM; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global media collective in London seeks a Programmatic Senior Associate Director to lead campaign management and optimization. The ideal candidate will have a passion for programmatic activation with proven experience in multi-channel campaigns and DSPs. You will build relationships with clients and nurture junior staff, fostering a culture of excellence and growth. Enjoy competitive benefits including medical, retirement plans, and significant paid time off, while embracing a hybrid workplace culture.

Benefits

Competitive medical insurance

Group retirement plans

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Qualifications

• Proven experience in programmatic campaign activation and management.
• Ability to lead a team in different markets.
• Passionate about programmatic activation.

Responsibilities

• Build effective media plans for campaigns.
• Oversee campaign activation and optimization.
• Motivate and train junior staff.

Skills

Programmatic multi-channel campaign activation

Core DSPs (DV360, TTD, Amazon)

Ad serving technologies

Relationship building

Technical translation to non-technical audiences

Testing roadmaps in Programmatic

Hybrid team management

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Global Solutions, WPP Media

Global Solutions is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across WPP Media who work on Global clients. We accelerate our clients’ businesses by leveraging the power and capabilities of WPP Media and Choreograph, and through partnerships with the world’s leading digital platforms.

The Team

We are a team of approximately 150 people working on a mix of clients such as Coca Cola, Dell, Adidas, Google, and Mastercard. We are now looking for the new Programmatic Senior Associate Director to come and join the growing Programmatic team based in London.

The Role

The Programmatic Account Director will have extensive, proven, and detailed knowledge and experience in Programmatic and DSP implementations. Striving to deliver excellence in campaign activation and is responsible for providing day to day leadership of their campaigns.

You will ensure on-going and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team.

Key Responsibilities

Campaign Management

• Build effective media plans to organize campaign actions and goals.
• Oversee and ensure best-in-class campaign activation across relevant accounts, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients.
• Take a proactive role, supervising campaign activation and optimisation rigor, while also supporting GOC, executives, and managers across your clients.
• Create templates and proven methodologies for optimisation approach for key trading tactics and optimisation logs.

Client and Partner Management

• Build strong, effective relationships with clients.
• Demonstrate an understanding of the media and technology developments that influence our client’s business.
• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
• Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
• Understand the products and solutions that could be relevant for clients that have been developed within the group.

People Management

• The ability to motivate and train individuals, being a key stakeholder in the development of junior staff.
• To support and nurture junior and GOC employees, ensuring their training and development needs are constantly evaluated and fulfilled.
• Clearly outline tasks and objectives with the Programmatic Associate Director, with specific deliverables and timelines for progression.
• Highlight great teamwork, and client initiatives. Demonstrate examples of Programmatic best practice to the wider team and contribute to department and wider agency PR and communications.

Operational Excellence

• The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
• Maintain standards and process throughout the end-to-end campaign lifecycle.
• Proactively seek opportunities to develop and enhance your understanding and knowledge of the programmatic landscape, latest tech platforms, vendors, and suppliers.

Skills & Experience

• Passionate about programmatic activation and driving continued excellence.
• Proven experience in programmatic multi-channel campaign activation and management.
• Confidence in core DSPs, DV360, TTD and Amazon.
• Confidence in ad serving technologies with experience in troubleshooting tags.
• Ability to establish and maintain effective relationships both internally and externally.
• Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
• Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative.
• Ability to lead and manage a hybrid team located in different markets.
• Ability to communicate effectively with people from all diverse backgrounds, cultures, and countries.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Equal Opportunity & Diversity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Flexibility & Accommodations

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Application Process

While we appreciate all applications received, only those candidates selected for an interview will be contacted.