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Job summary
A leading recruitment agency is seeking a Marketing Manager in Birmingham to own the go-to-market strategy for new programme launches. The role requires around 5 years of senior marketing experience, particularly in EdTech or higher education. Responsibilities include developing messaging frameworks and conducting market research. This is a fantastic opportunity at a growing global EdTech provider offering hybrid work options.
Qualifications
- Approx. 5 years of experience in a senior marketing role, preferably in EdTech or higher education.
- Proficiency in conducting market research and analyzing data.
- Comfortable using analytics tools to inform marketing strategies.
Responsibilities
- Own go-to-market strategy for new programme launches.
- Support execution of content plans aligned with trends.
- Conduct market research to refine positioning.
Skills
Marketing Manager
Birmingham City Centre (Hybrid working available)
£40,000 - £50,000 p/a DoE
Bell Cornwall Recruitment are delighted to be working with an ambitious, growing, global EdTech education provider. They are looking for a Marketing Manager to join their marketing team in their Birmingham city centre office.
- Own the go-to-market strategy for new programme launches, collaborating with cross-functional teams to ensure seamless execution from planning to launch.
- Support the execution of content plans - in line with external trends, campaign activities, and both existing programme updates and new programme launches.
- Develop and implement a messaging framework that ensures consistency across all channels and throughout the lifecycle of existing and new programmes.
- Conduct market research and competitive analysis to refine positioning and differentiate both existing and new programmes from competitors.
- Collaborate with faculty and academic teams to align marketing strategies with programme content, delivery, and ongoing product development initiatives.
- Proven experience (approx. 5 years) in a senior marketing role, preferably within higher education, EdTech, or online learning.
- Proficiency in conducting market research, customer segmentation, and analysing behavioural data to inform marketing strategies.
- Data-driven mindset, comfortable using analytics tools to measure marketing effectiveness and optimise strategies.
- Ability to communicate effectively across the organisation internally and with external partners.
- Prior experience managing enrolment-focused performance marketing (highly desirable).
A fantastic opportunity for a marketer who loves the strategic side of the role, at an exciting time for a business trending in the right direction.
Interested? Please click the 'APPLY' button now!
BCR aim to get back to all successful applicants within 24 hours however if you have not received a response within this period then it may be that your application has been unsuccessful.
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(For the purposes of recruiting for this vacancy Bell Cornwall Recruitment is acting as a recruitment agency. Bell Cornwall Recruitment is an equal opportunities employer who welcomes applications from all age groups)
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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