Marketing Manager - EMEA

Planhat; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading B2B SaaS company in the UK is seeking a Field Marketing Manager to enhance its presence across EMEA. This role involves owning the marketing strategy, executing events, and optimizing social media impact. The ideal candidate will have proven field marketing experience in a fast-paced environment and a flexible working approach to drive measurable business outcomes.

Qualifications

• Proven experience in field marketing at a fast-growing B2B SaaS company.
• Ability to design and execute events with measurable ROI.
• Strong grasp of social media strategy, particularly LinkedIn and X.

Responsibilities

• Own the marketing strategy across EMEA and measure business outcomes.
• Manage end-to-end logistics for events and campaigns.
• Partner with sales to boost pipeline and revenue alignment.
• Develop case studies and customer advocacy programs.
• Run localized paid campaigns across EMEA.

Skills

Field marketing experience

Event planning and execution

Social media strategy

Project management

Communication in English

Flexibility in working style

Building customer relationships

Job description

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You're joining Planhat's in‑house marketing team – a disruptive, multi‑channel B2B crew of thoughtful, no‑nonsense doers. We don't speculate; we test, learn, and move fast.

As part of this team, you'll own how Planhat shows up across EMEA, with three clear priorities: driving our peer‑review presence across key platforms, increasing our impact across social channels and building premium events that connect customers, prospects, and partners.

These three areas are your main focuses. Around them, you'll own the full spectrum of field marketing responsibilities that tie our brand to measurable business outcome.

1. Peer‑review dominance – own Planhat's presence across all major B2B software review platforms. G2 is your primary focus, but other platforms such as Gartner Peer Insights are also important.
2. A powerful ground game – designing and executing memorable regional experiences for customers, prospects, and partners, from high‑touch executive dinners to large‑scale conferences.
3. Social impact – shape Planhat's voice on LinkedIn, YouTube, X and other relevant social channels. You'll turn campaigns, insights and moments into content people actually want to engage with.

This isn't a box‑ticking marketing role. You'll be at the center of connecting our brand, customers and sales teams in EMEA. That means driving regional pipeline, elevating our peer‑review presence and ensuring every in‑person or digital experience we create feels premium, well‑targeted and measurable. From day one, you'll be a visible force in shaping how Planhat is perceived in the market and how quickly we grow.

We're a global team, so flexibility is part of the job – sometimes you'll flex early, sometimes late. What matters is the impact you create and how quickly you help shape Planhat's presence in the market.

Trajectory

If you succeed in this role, you'll establish the foundation for Planhat's entire EMEA field marketing playbook. Over time, you'll:

• Set our peer‑review strategy globally, setting the standard for how Planhat shows up in rankings.
• Define and evolve our event blueprint across the region.
• Build and scale our social‑media presence across relevant platforms.
• Become the strategic partner to sales and CS for all go‑to‑market initiatives in EMEA.
• Grow into a senior field marketing leader as we expand our global marketing engine.

Core responsibilities – Marketing Essentials

• Pipeline & Revenue Alignment: partner with sales and CS leaders to create and execute regional plans that meet pipeline targets, tracking sourced and influenced pipeline from field programs.
• Account‑Based Marketing (ABM): build targeted campaigns for strategic accounts, including direct mail, VIP programmes and bespoke activations.
• Partner Marketing: support our partner programme by running co‑marketing initiatives – joint events, shared content and campaign amplification.
• Localization & Regional Adaptation: make global campaigns land locally – tailoring messages, channels and experiences to cultural nuances across EMEA.
• Customer Advocacy & Community: develop case studies, identify customer speakers, pinpoint and build relationships with regional advocates.
• Digital & Campaign Execution: run localised paid campaigns, manage regional event promotion and create content/collateral tailored to the market.
• Event Logistics & Execution: manage end‑to‑end details – budgets, vendors, contracts, swag, onsite setup – delivering seamless and premium experiences.
• Social media execution & optimisation: understand what content performs, when to post and how to tailor messaging and assets for maximum engagement.
• Marketing analytics: interpret platform metrics (impressions, CTR, watch time, saves, engagement rate) to inform creative and posting strategies.

You’ll create the most value and grow fastest with us if you...

• Have proven experience in field marketing at a fast‑growing B2B SaaS company.
• Know how to move the needle on G2 (or equivalent review platforms).
• Can design, plan and execute events of all scales with measurable ROI.
• Are flexible in your working style – this is a global team, so set hours don’t really exist. Sometimes you’ll need to work late or early to collaborate effectively across time zones.
• Have a strong grasp of social‑media strategy and execution – particularly LinkedIn and X – knowing what content performs, when to post and how to grow brand visibility and engagement.
• Blend brand and demand: you care equally about experience quality and pipeline impact.
• Are highly organised and skilled at project management across countries and time zones.
• Are scrappy and resourceful – able to make smart decisions quickly with the resources at hand.
• Communicate clearly in English (additional European languages a plus).
• Are open to travel across EMEA (approx. 25–30%).