Product Marketing Manager

Amplience Ltd.; United Kingdom; On-site; GBP 50,000 - 60,000; Full time

Job summary

A leading technology company in Manchester is looking for a Product Marketing Manager to connect Product, Marketing, and Sales. This role involves managing product launches, creating marketing resources, and ensuring alignment across teams. Candidates should have B2B SaaS experience and strong project management skills. The position offers a competitive salary between £50,000 - £60,000 per year and a range of benefits including a pension scheme and flexible working arrangements.

Benefits

Pension Scheme

25 days annual leave

Enhanced Maternity Leave

Cycle to Work Scheme

Employee Referral Bonus

Qualifications

• 4+ years' experience in product marketing, ideally within B2B SaaS.
• Strong ability to manage multiple stakeholders and deadlines.
• Experience creating sales enablement materials.

Responsibilities

• Own the internal and external coordination of product launches.
• Collaborate with Product and Marketing for messaging.
• Develop enablement resources in partnership with teams.

Skills

Project management

Strong communication skills

Messaging development

Collaboration across functions

Customer-focused

Tools

Salesforce

Jira

Confluence

Canva

Job description

Product Marketing Manager

Department: Product Marketing

Employment Type: Full Time

Location: Manchester, UK

Reporting To: Rachel Tonner

Compensation: £50,000 - £60,000 / year

Description

As a Product Marketing Manager, you’ll be the central hub connecting Product, Marketing, and Sales — translating product strategy into market success. You’ll manage go-to-market readiness for new launches, shape value propositions, coordinate cross-functional delivery, and ensure every asset and message aligns with Amplience’s story.

Working closely with Product, you’ll turn complex innovations into compelling narratives. Partnering with the Copywriter, Designer, and Product Marketing Analyst, you’ll ensure each launch and enablement initiative lands with clarity, consistency, and measurable commercial impact.

This is a strategic, cross-functional project management role — ideal for someone who thrives on coordination, communication, and making things happen.

Key Responsibilities

• Own the internal and external coordination of product launches - from defining audiences and messaging through to enablement and measurement.
• Build and maintain launch timelines, stakeholder communications, and internal readiness checklists.
• Collaborate with Product and PM&E leadership to prioritise launch scope and milestones.

Positioning & Messaging

• Partner with the Copywriter and Product Marketing Analyst to translate product capabilities into clear, differentiated value propositions.
• Ensure messaging and product feature updates and consistency across assets (brochures, decks, web copy, pricing material).
• Work with Copywriting team to ensure all materials align with Amplience's brand voice and narrative framework.

Sales & Customer Enablement

• Develop enablement resources (talk tracks, battlecards, objection handling guides) in partnership with the Copywriter and Analyst.
• Organize and maintain Sales Enablement repositories such as Showpad and Sharepoint. Partner with the Product Marketing Analyst to measure enablement effectiveness through sales confidence, asset usage, and win rate data.
• Project Manage the Sales Enablement program, including planning and delivery of onboarding sessions, live workshops, and continuous learning content. Collaborate with VP of Product Marketing and other spokespeople to deliver training.
• Collaborate with Sales leadership to identify capability gaps and prioritise enablement initiatives.

Cross-Functional Leadership

• Act as the primary liaison between Product, GTM Marketing, and Sales for product marketing initiatives.
• Partner with the Product Marketing Analyst to inform decisions with data, insights, and competitive intelligence.
• Work with GTM Marketing on product updates and product launch content distribution, audience segmentation, and campaign alignment.

Performance Tracking & Continuous Improvement

• Assess launch performance, adoption rates, and content impact in collaboration with the Analyst.
• Capture feedback from Sales, Product, and customers to improve future launches.
• Contribute to quarterly and annual product marketing planning.

What You’ll Bring (Skills, Experience & Mindset)

Experience & Technical Skills

• 4+ years' experience in product marketing, go-to-market management, or commercial enablement, ideally within B2B SaaS, martech, or ecommerce.
• Strong background in project management - able to coordinate multiple stakeholders and deadlines simultaneously.
• Excellent understanding of messaging development, positioning frameworks, and buyer journey mapping.
• Experience creating or managing sales enablement materials and collaborating cross-functionally with Product, Sales, and Creative teams.
• Proficient with tools such as Canva, Gainsight, Monday, Salesforce, Confluence, Jira, Miro, and Microsoft Workspace.
• Strong communication and presentation skills - capable of aligning stakeholders around strategy and outcomes.
• Familiarity with MACH and Composable space, CMS, Personalization or DXP platforms or similar.

Mindset & Attributes

• Structured and organised: thrives on planning, coordination, and follow-through.
• Strategic translator: can turn complex technical detail into clear customer value stories.
• Collaborative and empathetic: comfortable influencing across functions and levels.
• Results-driven: focused on adoption, enablement impact, and measurable business value.
• Adaptable: balances long-term planning with agile execution.
• Customer-focused: motivated by understanding how Amplience helps real users succeed.

What Success Looks Like

• Product launches are delivered on time, on message, and with clear internal alignment.
• Sales teams are confident and well-equipped with effective enablement materials.
• Messaging frameworks are consistent across channels and resonate with target audiences.
• Stakeholders view you as the “go-to” for product narrative, readiness, and coordination.
• Feedback loops between Product, Marketing, and Sales are active and improving quarterly.
• Sales teams consistently meet enablement readiness targets, with measurable improvements in confidence and conversion rates.

Benefits

Pension Scheme

Auto-enrolled after 3 months' service. Salary sacrifice scheme to maximise tax efficiency. 5% employee contribution, matched by 5% from Amplience. Pension broker: Titan Group. Pension provider: Aegon.

Annual Leave

25 days paid holiday as standard.

Length of Service Entitlement

UK Team Entitlement 3+ years continuous service 26 days annual leave entitlement 4+ years continuous service 27 days annual leave entitlement 5+ years continuous service 28 days annual leave entitlement 6+ years continuous service 29 days annual leave entitlement 7+ years continuous service 30 days annual leave entitlement.

Enhanced Maternity Leave

12 weeks full pay, 12 weeks at 50% pay, 15 weeks at statutory maternity pay (SMP), 13 weeks unpaid.

Enhanced Paternity Leave

2 weeks full pay.

Sick Pay

Up to one month’s full pay per calendar year (at company discretion, with medical certificate).

Study Leave

5 days for employees on accredited long-term courses (12+ months).

Birthday Leave

One paid day off during your birthday month.

Company-Wide Recharge Days

One day off per quarter for the whole business – rest, recharge, and reset.

All roles are laptop-enabled. Working arrangements agreed with your line manager. Freedom Fridays: Finish early on Fridays to support work-life balance (full-time employees only).

Holiday Buy Scheme

Purchase up to 5 extra days per year, repaid through salary deductions.

Cycle to Work Scheme

Save on bikes & accessories via tax-efficient payments (Blackhawk Network).

Tech Scheme

Purchase tech items and spread the cost over 12 months via salary deduction (Blackhawk Network).

Season Ticket Loan

Advance loans available for travel tickets, repaid via payroll.

Charity/Volunteer Days

Up to 3 paid days a year for volunteering or charity work.

Payroll Giving (CAF – Give As You Earn)

Tax-free donations to UK charities, directly from your salary.

Eyecare

Reimbursement for a standard eye exam every two years.

Employee Referral Bonus

£1,200 / €1,400 / $1,500. 50% paid at 4 months, 50% at 7 months post-hire.

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