B2B Marketing Manager - London/Hybrid

HealthHero; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A digital healthcare provider in London is seeking a B2B Marketing Manager. This role involves managing marketing campaigns and driving business growth through effective marketing strategies. The ideal candidate has extensive experience in B2B marketing, preferably in regulated sectors, and is proficient in HubSpot. This position offers flexible working arrangements and competitive salary.

Benefits

25 days holiday

Access to digital healthcare services

Life cover

Pension scheme

Qualifications

• Ideally from healthcare, insurance, fintech, or related sectors.
• Comfortable balancing strategic thinking with hands-on execution.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Plan and deliver scalable B2B marketing campaigns.
• Manage the HubSpot marketing platform, workflows, and reporting.
• Develop client-facing engagement materials.
• Support product launches with marketing campaigns.
• Monitor and report on campaign performance.

Skills

Extensive experience in B2B marketing

Strong experience using HubSpot

Proven track record of delivering multi-channel campaigns

Experience creating marketing assets

Skilled in stakeholder management

Analytical and data-driven

Excellent written and verbal communication skills

Adaptable and proactive

Job description

We have an exciting opportunity for a B2B Marketing Manager to join our team on a full-time, permanent basis. Reporting to the Head of Marketing, this role is ideal for someone who is confident managing campaigns end-to-end (ideation to delivery and reporting), enjoys working cross-functionally, and has experience scaling B2B marketing activity in a high-growth environment. If you are commercially minded, hands‑on, and keen to make an impact, we’d love to hear from you.

Please note: this is a hands‑on individual contributor role focused on managing campaigns rather than people.

About the Role

As the B2B Marketing Manager, you will play a key role in driving HealthHero’s B2B growth. You will be responsible for building and launching scalable campaigns, supporting the new business funnel, and ensuring clients and prospects are engaged through sharp, effective marketing.

Working closely with the Head of Marketing, Sales, Business Development and Account Management, you will make sure campaigns are aligned, consistent and commercially focused. This is a hands‑on role where you’ll be expected to create and optimise content, manage our HubSpot marketing automation, and deliver in‑life campaigns that support both acquisition and retention.

Day to day, your responsibilities will include but not be limited to:

• Plan, build and deliver scalable B2B marketing campaigns that drive lead generation, pipeline growth and client engagement.
• Plan, build and deliver scalable B2B marketing campaigns that drive measurable commercial outcomes (pipeline contribution, lead quality and account engagement.
• Manage and optimise HealthHero’s HubSpot marketing platform, including workflows, email campaigns, landing pages and reporting dashboards.
• Develop and maintain client‑facing engagement materials, including pitch decks, brochures, case studies and in‑life communications.
• Support new product and service launches with go‑to‑market campaigns and client‑facing materials.
• Collaborate with Sales, Business Development and Account Management teams to ensure campaigns and content are aligned and commercially impactful.
• Create and update website pages and digital content to support campaigns, ensuring on‑brand messaging and SEO optimisation.
• Plan and execute webinars, client events and thought leadership initiatives to drive awareness and engagement.
• Design and scale repeatable marketing processes (campaign frameworks, reporting dashboards, best‑practice playbooks) to ensure efficiency and consistency across markets and propositions.
• Monitor and report on campaign performance, providing insights and recommendations for optimisation.
• Work with external agencies and partners where required to deliver campaigns at pace.
• Support the Head of Marketing in developing scalable marketing processes and ensuring consistent brand application across all channels.

About you

Required Skills & Experience

• Extensive experience in B2B marketing, ideally in healthcare, insurance, fintech or other regulated sectors.
• Strong experience using HubSpot (or a similar marketing automation/CRM system) to manage campaigns, workflows and reporting.
• Proven track record of developing and delivering multi‑channel campaigns that drive measurable commercial outcomes.
• Experience creating marketing assets and web content, with an eye for detail and brand consistency.
• Skilled in stakeholder management, able to work cross‑functionally with commercial and product teams.
• Comfortable balancing strategic thinking with hands‑on execution.
• Analytical and data‑driven, with experience reporting on campaign performance and ROI.
• Excellent written and verbal communication skills.
• Adaptable and proactive, with the ability to manage multiple projects in a fast‑paced environment.

About HealthHero

HealthHero is a digital‑first, end‑to‑end healthcare provider. We connect smart digital tools with gold‑standard clinical expertise to enhance people’s whole health and optimise healthcare efficiency. Active in the UK, Ireland, France and Germany, HealthHero offers 5 million consultations annually and provides services to 30 million covered lives. Our mission is simplifying healthcare, improving lives.

We’re proud to be recognised as a Great Place to Work, which reflects our commitment to creating a supportive and engaging culture. We have also been featured as the fastest growing digital healthcare company of scale in the first Sunday Times 100 Tech list. This recognition shows our impact in the digital health sector and our dedication to innovation and excellence.

Why Us?

• A chance to shape content for one of Europe’s most ambitious digital health companies
• Work that matters – making healthcare simpler, more accessible and more human
• Supportive, down‑to‑earth team with a strong mission and values

What we offer

• 25 days holiday plus bank holidays and your birthday off
• Access to HealthHero’s digital healthcare services (GP, mental health and more)
• Life cover, cycle to work and electric car schemes
• Pension scheme and salary exchange

Salary: Competitive (DOE)
Office based: London

Working Model: Flexible hybrid/remote model, with some core collaboration hours

Apply

Please submit your application and cover letter by Friday 31st October 2025 (17:00)

Should you wish to discuss the role in greater detail please contact [e-mail]

Additional Information

We reserve the right to close this job in the event we receive a sufficient number of applications.

Please note that we are unfortunately unable to offer a sponsor licence to candidates who require sponsorship from their employer.

Equality, Inclusivity and Diversity

In line with our commitment to Equality, Inclusivity and Diversity, we welcome and encourage applications from all suitably qualified candidates from all backgrounds. We are committed to supporting and promoting equality and diversity and aim to establish an inclusive working environment. As such, we welcome diverse applications from candidates irrespective of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (including colour, nationality, ethnic and national origin), religion or belief, sex, or sexual orientation.

We are a certified Disability Confident Employer and are committed to affording equal opportunities for candidates with disabilities or special needs. Should you require any reasonable adjustments to be made at any part of your application process, please let us know by contacting UC‑[e-mail]