Senior Product Marketing Manager

TransUnion; Leeds; On-site; GBP 55,000 - 75,000; Full time

Job summary

A global data solutions company is looking for an experienced Senior Product Marketing Manager to drive growth in Identity & Fraud Solutions. You will lead go-to-market strategies, manage product launches, and collaborate with cross-functional teams. The ideal candidate has over 5 years of experience in product marketing, with a focus on fraud and ID solutions. This hybrid role offers flexible working arrangements and a comprehensive benefits package.

Benefits

26 days annual leave + bank holidays

Global paid wellness days off

Contributory pension scheme

Private health care

Access to diversity forums

Qualifications

• 5+ years in a product marketing or marketing role.
• Experience in Credit and/or Marketing Solutions industries advantageous.
• Fraud & ID Industry Marketing/Product Marketing qualifications preferred.

Responsibilities

• Lead go-to-market strategy for new product launches and initiatives.
• Set product marketing objectives that align to key business objectives.
• Conduct market research to reinforce positioning and GTM strategies.

Job description

Senior Product Marketing Manager – Identity & Fraud Solutions

Overview: We’re looking for an experienced Senior Product Marketing Manager to support the growth of TransUnion’s Identity & Fraud Solutions into new and existing vertical markets through the development of key go-to-market strategies. This includes managing new product launches, product positioning, competitive analysis, marketing collateral, sales tools and content to support key revenue objectives.

Day to Day Responsibilities: Lead both strategic and tactical product marketing activity across Identity & Fraud Solutions and vertical markets. Work closely with international and central colleagues, product management, solution consulting, specialist sales, market planning, sales and marketing functions to successfully promote TU solutions for success.

• Lead go-to-market strategy for new product launches and initiatives in collaboration with Product, Sales and Marketing teams to ensure organisational readiness to sell and achieve product revenue objectives.
• Set product marketing objectives for portfolio areas that align to key business objectives.
• Be the product portfolio subject matter expert with a thorough understanding of key portfolio products and features, personas, market drivers and trends and competitive insight.
• Conduct market research to reinforce positioning and GTM strategies.
• Present in front of senior stakeholders and run training sessions/demos for internal audiences.
• Develop compelling value propositions and product messaging for go-to-market activities across multiple portfolios.
• Deliver tailored enablement and client-facing content such as value stories, case studies, sales materials and tools, competitive insights.
• Track key performance indicators to monitor and enhance product marketing effectiveness.

Essential Skills & Experience:

• Content creation and copywriting.
• Collaboration.
• Problem solving and strategic thinking.
• Analytical and research skills.
• Creativity.
• Experience in Credit and/or Marketing Solutions industries advantageous.
• 5+ years in a product marketing or marketing role.
• Fraud & ID Industry Marketing/ Product Marketing qualifications preferred.

Benefits:

• 26 days’ annual leave + bank holidays (increasing with service).
• Global paid wellness days off + a bonus day off to celebrate your birthday.
• A generous contributory pension scheme + access to the TransUnion Employee Stock Purchase Plan.
• Private health care + a variety of physical, mental and financial fitness wellbeing programmes.
• Access to our diversity forums and communities.

Flexibility: This is a hybrid position. You will work virtually and in the assigned TU office location for a minimum of two days a week. We offer inclusive and flexible policies to accommodate all responsibilities and needs. Let us know if you are looking for a part-time or flexible working arrangement.

Interview & Hiring Process: Most of our recruitment processes are virtual. If you need an in-person interview, your recruiter will inform you. We do not accept unsolicited CVs from recruitment agencies.

Contact: If you require reasonable adjustments to the application or interview process, please contact [e-mail].

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