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Programmatic Account Executive
Job summary
A leading media agency based in London is seeking a Programmatic Account Executive to manage and optimise campaign activities. In this role, you will create media plans to achieve client objectives, analyse campaign results, and provide strategic recommendations. The ideal candidate has a passion for programmatic campaigns, strong analytical abilities, and excellent communication skills. This position offers an opportunity to drive revenue growth through innovative strategies and operational excellence.
Qualifications
- Passionate about programmatic activation and driving continued excellence.
- Affinity for numbers with an analytical thought process.
- Ability to manage time effectively and work in a group.
- Attention to detail and excellent communication skills.
- Proactive and self-motivated with a desire for learning.
Responsibilities
- Oversight of campaign implementation, management, and optimisation.
- Create media plans to achieve specified KPIs.
- Complete client reporting and analyse campaign results.
- Drive revenue growth through spotting optimisation opportunities.
- Ensure financial accuracy and maintain standards throughout campaigns.
Skills
Programmatic Account Executive
Global Solutions is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across WPP Media who work on Global clients. We accelerate our clients’ businesses by leveraging the power and capabilities of WPP Media and Choreograph, and through partnerships with the world’s leading digital platforms.
We are a team of approximately 150 people working on a mix of clients such as Coca Cola, Dell, Adidas, Google, and Mastercard.
We are now looking for the new Programmatic Account Executive to come and join the growing Programmatic team based in London.
- Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
- Competently create media plans designed to achieve specified KPIs
- Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process
- Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
- Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
- Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
- Working with partners and attending regular platform training to develop programmatic skillset.
- The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
- Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
- Maintain standards and process throughout the end-to-end campaign lifecycle
- Passionate about programmatic activation and driving continued excellence.
- Affinity for numbers and with an analytical thought process, keen to drive continued excellence
- Ability to manage their time effectively and of working as part of a group
- Attention to detail and excellent communication skills, written and verbal
- Proactive and self-motivated, always looking to expanding knowledge and capabilities
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.