Direct Sales Executive

Propel London Ltd.; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A fast-growing connectivity provider in London is seeking a commercial sales professional to drive business fibre adoption. The role involves building awareness, generating leads, and managing the full sales cycle in a dynamic team. The ideal candidate has B2B sales experience and strong communication skills. Attractive benefits include a competitive base salary of £35,000 plus commission, private healthcare, and an employee share plan, as well as opportunities for hybrid working.

Benefits

Competitive salary of £35,000 + Commission

Employee Share Plan

Private healthcare, life assurance, and income protection

Generous annual leave allowance

Income protection

Qualifications

• Experience in B2B sales or business development, ideally within telecoms, technology, SaaS, or infrastructure sectors.
• Comfortable managing sales cycles of varying lengths, from early engagement through to close.
• Proactive and motivated by new business success.

Responsibilities

• Build awareness of business fibre solutions across London-based organisations.
• Self-generate and close new business opportunities via phone, email, and digital channels.
• Own the full 360° sales cycle, from discovery to close.

Skills

B2B sales experience

Stakeholder management

Proactive business development

Strong communication skills

Organizational skills

Job description

Are you a commercial or technology sales professional ready to drive the next wave of business fibre adoption in London? Our client is a fast-growing connectivity and network infrastructure provider, delivering next-generation business fibre and managed network solutions to organisations across the UK. With significant investment, an industry-leading platform, and a strengthened commercial capability, they are now poised for major expansion and this new hire sits right at the heart of that growth.

Key Responsibilities

• Build awareness of the company’s business fibre and managed network solutions across London-based organisations.
• Proactively self-generate and close new business opportunities via phone, email, LinkedIn, and other digital channels.
• Qualify leads, manage a pipeline, and deliver tailored proposals that align with client needs.
• Own the full 360° sales cycle — from discovery and pitch through to close and handover.
• Collaborate with technical teams to deliver best-in-class solutions to prospective clients.
• Maintain sector knowledge and stay up-to-date on competitors, offerings, and market trends.
• Represent the company at networking events and industry forums to identify and nurture new opportunities.

About You

• Experience in B2B sales or business development, ideally within telecoms, technology, SaaS, or infrastructure sectors.
• Comfortable managing sales cycles of varying lengths, from early engagement through to close.
• Commercially sharp, proactive, and motivated by new business success.
• Excellent communicator with strong stakeholder management skills.
• Highly organised, able to balance prospecting with account development.
• Collaborative mindset — knowing when to involve internal technical specialists.

Package and Benefits

• Competitive base salary £35,000 + Commission
• Location: London (onsite initially, with scope to go hybrid)
• Employee Share Plan
• Generous annual leave allowance
• Private healthcare, life assurance, income protection, and additional benefits