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Global Marketing Director
WebMD
City Of London
Presencial
GBP 100.000 - 130.000
Tempo integral
Há 8 dias

Resumo da oferta

A leading healthcare platform in London seeks an experienced Marketing Director to drive global marketing strategy and build a high-performing marketing team. This role requires over 10 years of B2B healthcare marketing experience and a proven track record in leadership. The ideal candidate will shape client-facing messaging and enhance market presence while collaborating with global partners.

Qualificações

  • 10+ years in senior B2B healthcare/pharma marketing roles.
  • Deep experience in marketing to pharmaceutical and biotech audiences.
  • Understanding of medical affairs is highly advantageous.

Responsabilidades

  • Build, mentor, and lead a global marketing team.
  • Develop and own the global marketing plan.
  • Shape go-to-market strategy and brand messaging.

Conhecimentos

Leadership
Strategic Thinking
B2B Healthcare Marketing
Communication
Descrição da oferta de emprego
Overview

Marketing Director – Medscape Education (Global & US) – Medscape Education, part of WebMD, is the world’s leading platform for accredited medical education, trusted by millions of healthcare professionals worldwide. Our evidence-based programs drive measurable impact on clinical practice and patient outcomes. As we enter an exciting new phase of growth, we are building a best-in-class marketing function to better serve our global pharmaceutical and medical communications partners.

This is a senior, high-visibility role that defines and leads the global marketing strategy for Medscape Education across the US and international markets. You will have the mandate to build and scale a global marketing organization that strengthens our value proposition, enhances our positioning with pharma and biotech clients, and accelerates growth across therapeutic areas and geographies. This is a unique opportunity to join an established, trusted brand—while shaping a modern, forward-looking marketing function with significant executive sponsorship.

Key Responsibilities
  • Leadership & Team Development
    • Build, mentor, and lead a growing team of marketing professionals in the US and UK.
    • Set the strategic direction and oversee execution of integrated marketing programs.
  • Strategy & Planning
    • Develop and own the global marketing plan (US and outside-US), aligning to commercial goals and evolving pharma/biotech market needs.
    • Shape Medscape Education’s go-to-market strategy, brand positioning, and client-facing messaging.
  • Partnership & Collaboration
    • Partner with senior commercial leaders to translate therapeutic area priorities and client needs into impactful marketing strategies.
    • Collaborate with product, content, and partnership teams to drive market differentiation.
  • Brand & Market Presence
    • Lead the development of high-quality messaging, campaigns, and thought leadership that articulate Medscape’s value to global pharma and medical communications partners.
    • Oversee our presence at key industry events, channels, and forums to reinforce market leadership.
  • Innovation & Optimization
    • Introduce new tools, processes, and approaches to enhance efficiency, measurement, and impact.
    • Provide a forward-thinking perspective on how Medscape Education engages pharma clients globally.
What We’re Looking For
  • Industry Expertise
    • Deep experience in marketing to pharmaceutical, biotech, or medical education audiences. Understanding of medical affairs is highly advantageous.
  • Leadership Experience
    • 10+ years in senior B2B healthcare/pharma marketing roles, including several years in a leadership capacity.
    • Demonstrated success building or scaling global marketing teams and functions.
  • Strategic & Commercial Acumen
    • Strong track record partnering with commercial organizations to shape strategy and drive revenue growth.
    • Proven ability to design and deliver integrated marketing plans that achieve measurable outcomes.
  • Skills & Attributes
    • Excellent communicator with the ability to engage senior stakeholders and clients confidently.
    • Adept at balancing strategic thinking with operational execution.
    • Experience managing budgets, planning cycles, and global initiatives in matrixed organizations.
Why Join Us

At Medscape Education, you’ll find the stability of a global healthcare leader combined with the entrepreneurial energy of a team building something new. We are investing in marketing as a growth engine—and this role will have the visibility, resources, and influence to make a significant impact quickly.

If you are an experienced healthcare marketing leader looking to shape a global function with real strategic influence, we would love to hear from you.

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