Global Marketing Director

WebMD; City Of London; On-site; GBP 100,000 - 130,000; Full time

Job summary

A leading healthcare platform in London seeks an experienced Marketing Director to drive global marketing strategy and build a high-performing marketing team. This role requires over 10 years of B2B healthcare marketing experience and a proven track record in leadership. The ideal candidate will shape client-facing messaging and enhance market presence while collaborating with global partners.

Qualifications

• 10+ years in senior B2B healthcare/pharma marketing roles.
• Deep experience in marketing to pharmaceutical and biotech audiences.
• Understanding of medical affairs is highly advantageous.

Responsibilities

• Build, mentor, and lead a global marketing team.
• Develop and own the global marketing plan.
• Shape go-to-market strategy and brand messaging.

Skills

Leadership

Strategic Thinking

B2B Healthcare Marketing

Communication

Job description

Overview

Marketing Director – Medscape Education (Global & US) – Medscape Education, part of WebMD, is the world’s leading platform for accredited medical education, trusted by millions of healthcare professionals worldwide. Our evidence-based programs drive measurable impact on clinical practice and patient outcomes. As we enter an exciting new phase of growth, we are building a best-in-class marketing function to better serve our global pharmaceutical and medical communications partners.

This is a senior, high-visibility role that defines and leads the global marketing strategy for Medscape Education across the US and international markets. You will have the mandate to build and scale a global marketing organization that strengthens our value proposition, enhances our positioning with pharma and biotech clients, and accelerates growth across therapeutic areas and geographies. This is a unique opportunity to join an established, trusted brand—while shaping a modern, forward-looking marketing function with significant executive sponsorship.

Key Responsibilities

• Leadership & Team Development
  • Build, mentor, and lead a growing team of marketing professionals in the US and UK.
  • Set the strategic direction and oversee execution of integrated marketing programs.
• Strategy & Planning
  • Develop and own the global marketing plan (US and outside-US), aligning to commercial goals and evolving pharma/biotech market needs.
  • Shape Medscape Education’s go-to-market strategy, brand positioning, and client-facing messaging.
• Partnership & Collaboration
  • Partner with senior commercial leaders to translate therapeutic area priorities and client needs into impactful marketing strategies.
  • Collaborate with product, content, and partnership teams to drive market differentiation.
• Brand & Market Presence
  • Lead the development of high-quality messaging, campaigns, and thought leadership that articulate Medscape’s value to global pharma and medical communications partners.
  • Oversee our presence at key industry events, channels, and forums to reinforce market leadership.
• Innovation & Optimization
  • Introduce new tools, processes, and approaches to enhance efficiency, measurement, and impact.
  • Provide a forward-thinking perspective on how Medscape Education engages pharma clients globally.

What We’re Looking For

• Industry Expertise
  • Deep experience in marketing to pharmaceutical, biotech, or medical education audiences. Understanding of medical affairs is highly advantageous.
• Leadership Experience
  • 10+ years in senior B2B healthcare/pharma marketing roles, including several years in a leadership capacity.
  • Demonstrated success building or scaling global marketing teams and functions.
• Strategic & Commercial Acumen
  • Strong track record partnering with commercial organizations to shape strategy and drive revenue growth.
  • Proven ability to design and deliver integrated marketing plans that achieve measurable outcomes.
• Skills & Attributes
  • Excellent communicator with the ability to engage senior stakeholders and clients confidently.
  • Adept at balancing strategic thinking with operational execution.
  • Experience managing budgets, planning cycles, and global initiatives in matrixed organizations.

Why Join Us

At Medscape Education, you’ll find the stability of a global healthcare leader combined with the entrepreneurial energy of a team building something new. We are investing in marketing as a growth engine—and this role will have the visibility, resources, and influence to make a significant impact quickly.

If you are an experienced healthcare marketing leader looking to shape a global function with real strategic influence, we would love to hear from you.