Content Marketing Manager

Global; City Of London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading marketing agency in London is seeking a strategic content marketer to define their content strategy and lead messaging across various channels. The ideal candidate will have over 5 years of experience in content marketing and brand communications, with outstanding writing and editing skills. This role offers a hands-on opportunity to drive content that engages and supports the customer journey.

Qualifications

• 5+ years in content marketing, copywriting, or brand communications — ideally in B2B.
• Outstanding writing and editing skills with a strong sense of voice, clarity, and narrative.
• Experience shaping brand tone and messaging frameworks from the ground up.

Responsibilities

• Own our content strategy and roadmap across all channels.
• Define and evolve our brand voice and messaging framework.
• Write and edit content that supports acquisition, onboarding, retention, and advocacy.

Skills

Content marketing

Copywriting

Brand communications

SEO principles

Content performance metrics

Job description

Accepting applications until: 3 October 2025 Job Description

Your new role

We’re hiring a strategic content marketer to lead how we communicate with our audience across every channel. In this role, you’ll define our content strategy, own our messaging, and create high-impact content that drives awareness, trust, and growth.

This is a hands-on, high-ownership role. You’ll need to think big, write well, and bring structure to a content engine that supports the entire customer journey, from first touch to repeat bookings. You’ll work closely with Product, Marketing, and Customer Success to ensure our content is engaging, consistent, and aligned with business goals.

Key Responsibilities

• Own our content strategy and roadmap across all channels, including web, product, campaigns, thought leadership, and more
• Define and evolve our brand voice and messaging framework
• Write and edit content that supports acquisition, onboarding, retention, and advocacy — including blogs, case studies, whitepapers, website copy, emails, and one-pagers
• Partner with product to support go-to-market efforts and launches
• Manage and maintain a content calendar tied to product updates, campaigns, and business priorities
• Work with designers and external partners to bring content to life visually
• Use data to track performance, learn what’s working, and optimize content strategy accordingly
• Ensure consistency across all customer-facing content

What You’ll Love About This Role

Think Big: Create standout content that defines category leadership and sparks industry conversations

Own It: Take full ownership of our content roadmap, from ideation to execution and performance analysis

Keep it Simple: Streamline content creation workflows and build processes that scale with clarity

Better Together: Collaborate closely with Product, Marketing, and Customer Success to align content with business goals

What Success Looks Like

• In your first few months, you’ll have: fully embedded yourself into the team and developed a deep understanding of our brand, voice, and customers
• Delivered a stream of high-quality content aligned with business goals
• Rolled out updates to our tone of voice and messaging framework
• Supported key campaigns with impactful content that drives engagement
• Built strong relationships with collaborators across departments and creative partners
• Implemented processes to track content performance and guide future strategy

What You’ll Need

• The ideal candidate will bring creativity, initiative, and a strategic mindset to the table. You’ll likely have:
• 5+ years in content marketing, copywriting, or brand communications — ideally in B2B
• Outstanding writing and editing skills with a strong sense of voice, clarity, and narrative
• Experience shaping brand tone and messaging frameworks from the ground up
• Ability to balance long-term strategy with day-to-day execution
• Strong grasp of content performance metrics, SEO principles, and distribution tactics
• Comfortable owning content end-to-end and working cross-functionally