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A prominent consumer goods company in Newcastle upon Tyne is seeking a Marketing Specialist to support sales enablement and brand building strategies. Key responsibilities include leading content creation for sales training and executing account-based marketing activities. The ideal candidate has 3-4 years of experience in marketing, strong analytical abilities, and is proficient in Microsoft Office. A Bachelor's degree in marketing or a related field is required, along with excellent communication skills and the ability to work within cross-functional teams.
Position Overview: You will be responsible for supporting the food and consumer goods business with sales enablement, direct customer outreach and brand building strategies and tactics. Some of these include leading the creation of diverse content and sales materials, training and developing sales teams, planning and executing customer events, and providing data intelligence as and when needed. This role will also support the development and execution of ABM activities with the intention of protecting and growing market share for GPI. The candidate will understand and align with GPI business, cultural, financial and operational objectives as they execute their role. Job Function
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.